2001 Lexus Rx300 Base Sport Utility 4-door 3.0l Pearl White Add Ons & 20" Rims on 2040-cars

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Lexus takes aim at electric vehicles, again

Lexus is once again taking aim at plug-in vehicles by emphasizing the perceived challenges of recharging batteries, rather than simply filling up with gas or hydrogen. Only this time, Toyota's luxury division appears to be zigging while everyone else is zagging. Of course, the nameplate can use all the help it can get when it comes to hybrid sales. First highlighted by Green Car Reports, Lexus has added a banner to the website of its hybrid vehicles that says "Always Charged. Always Ready." That's a not-so-veiled shot at plug-in vehicles, a sector where Toyota has minimal exposure. Lexus also notes of its hybrid vehicles that there's "nothing to plug in." Of course, there may be sour grapes at play. Through September, sales of its five hybrid models in the US dropped 17 percent from a year earlier to about 21,500 units, and September was particularly tough as hybrid sales plunged 34 percent to almost 1,800 units. Even so, the third quarter likely represented a record when it came to plug-in vehicle sales. We say "likely" because Tesla doesn't break out its US sales, and not all automakers disclose sales of their plug-ins. We calculate that sales for the quarter were at about 36,000 vehicles, up 38 percent from a year earlier. For now, Lexus doesn't sell a fuel-cell model, though it may sell a fuel-cell version of the Lexus LS full-size sedan. Toyota, of course, offers the Mirai, which has moved about 710 units this year. Lexus has gone down this proverbial road before. In 2014, the brand unveiled a similar campaign that highlighted how long it took to recharge EVs, and was ultimately taken to task by electric-vehicle advocates Plug-In America. Lexus apologized for offending anyone and said it'd review content related to hybrid advertising. Doesn't seem like an apology is in order this time out, but that doesn't mean that it's a good strategy. Related Video: Featured Gallery 2018 Lexus LC 500h View 40 Photos News Source: Green Car Reports Green Marketing/Advertising Recalls Lexus Toyota Hybrid

This Lexus LC Super Bowl ad is like a Sia music video with sweet wall dancing

What you see above is the extended, 60-second version of Lexus's "Man & Machine" Super Bowl commercial. The car/machine half is obviously the new 2017 Lexus LC 500 coupe, and the man in question is Lil Buck, a so-called movement artist (we think that's like a dancer). Both are moving to Sia singing "Move Your Body" from her latest album, "This Is Acting." So yeah, it's basically a music video with a car featuring prominently in it, which is fine by us. (In fact, it was directed by Jonas Akerlund, who specializes in the genre.) We see the machine and the man on split screen, and then the voiceover attempts to tie it all together: "Machines don't have emotions, but the rare few can inspire them." And then Lil Buck seems to defy gravity by slithering into the car while the door closes. The coolest part is how he dances on the walls around the Lexus. Revolving sets with fixed cameras are neat, especially with a car stuck in the middle. The spot closes with Lexus's new tagline, Experience Amazing. Like most corporate mottos, it says almost nothing about the brand. But hey, the commercial is fun to watch, and we happen to like the new LC, so they're doing something right. A 30-second version of the spot will air during the big game. Related Video:

Lexus LC 500 stands apart from the go-fast sport luxury crowd

We at Autoblog, by and large, love the LC 500. For its concept-car looks, derived almost verbatim from the 2012 LF-LC concept. And for the charming V8, which growls and burbles appropriately but doesn't subscribe to the faux-backfire trend. Our Editor-in-Chief, Greg Migliore, perfectly summarized the LC 500's appeal when he drove it recently: "Evening walkers cast curious glances. A guy in an old pickup almost sideswiped me as he gawked while taking the corner fast. It's a celebrity car. It also sounds good; the 5.0-liter V8 growls and rumbles. Style and muscle. An excellent execution." I just spent a week in it, my first encounter with the car, and it made me think most about how it's positioned in the Lexus lineup. Notably, it's not positioned as the performance extreme. This is refreshing, because not every car needs to attempt a Nurburgring time. If you want to hunt road-course records in this day and age, it takes massive power and massive traction. We're getting to the point, perhaps well beyond it, where that is doing the stopwatch more favors than the driver. Part of this is decades of marketing putting the sportiest variant of a particular vehicle above the most luxurious in the pecking order of regular vehicles, which doesn't make a ton of sense if you think about it. In the 1960s, the ultimate Mercedes-Benz was the 600 Grosser limousine, which was built like a Rolex bank vault. It had a huge engine, but the point was to move the massive thing around, not for the sheer pleasure of it. Ironically, the Grosser's engine made its way later into the 300 SEL 6.3, turning a large and luxurious sedan into a surprisingly capable bruiser, and then into the Rote Sau race car. Arguably, this was an impetus for the sort of sporty arms race I'm decrying. (Now, when you talk about supercars, or ultimate luxury cars like a Bentley or Maybach, this distinction makes less sense. But let's limit our discussion to vehicles the well-heeled average consumer could actually purchase — things at the upper end of the ranges of normal car manufacturers.) This takes us to the Lexus LC 500. Unlike Mercedes, whose Mercedes-AMG cars are on top of the regular car pecking order, Audi's RS line, BMW's M Division, and Porsche's various Turbos, the LC 500 is simply a large, powerful car. It's comfortable, it looks interesting, and it has more than enough grunt to get out of its own way. There are Sport and Performance options packages, but there's no LC F or F-Line trim available.