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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2016 Lexus RX teased ahead of NYC show

The Lexus RX is one of the big players in the luxury crossover field, and the Japanese brand is giving us the first, shadowy look at the upcoming fourth-generation model. It debuts in just a few weeks on April 1 at the 2015 New York Auto Show. Lexus doesn't reveal anything technical about the plush CUV in its teaser, but the model does show off some interesting styling in the accompanying photo. In this shot, the rear pillar appears to incorporate the side window's glass into its shape in an intriguing way. You can also get a good look at the RX's wraparound taillights. Spy shots indicate the frontal design softens some of the ideas from the smaller NX, but the big, spindle grille and squinting headlights remain. The fourth-gen RX also reportedly uses aluminum for some body panels to shed weight. We expect to get the full scoop about it in New York. Related Video: 2016 Lexus RX To Make Its Global Debut Under the Bright Lights of the Big Apple: 2015 NYIAS March 20, 2015 TORRANCE, Calif. – March. 20, 2015 – Lexus will introduce the all-new 2016 RX at the 2015 New York International Auto Show. When the RX model launched 17 years ago, it defined a new luxury segment. Since then, it has dominated mid-size luxury utility vehicle sales. The fourth generation RX will make its global debut at a press conference in the Galleria at Jacob Javits Convention Center on Wednesday, April 1 at 9:10 a.m. EDT. The press conference will also be streamed live at https://new.livestream.com/LexusInternational/NY-2015. ###

Junkyard Gem: 2002 Lexus GS 300

Toyota finally killed off the Lexus GS last year, after nearly 20 years of earning respect but not nearly as many yen as the Toyota City overlords had hoped. American car buyers came to prefer truck-shaped machinery during the production life of the GS, and those who wanted sedans didn't see the advantages of the rear-wheel-drive GS over the similarly-sized-but-cheaper ES. From 1993 through 2005, American Lexus shoppers could buy a new GS with the magnificent 2JZ straight-six engine, which achieved international gearhead immortality thanks to a certain movie franchise, and these cars have been very difficult for me to find during my junkyard travels. Here is a rare example of the final generation of 2JZ-equipped GS 300s, found in a Northern California boneyard last summer. V8 versions of the GS (the 400 and, later, 430) could be bought here, equipped with the bulletproof-but-heavy 1UZ/3UZ V8 engine out of the LS. Those cars were quicker and faster than the GS 300 but handled in more ponderous fashion. This engine was rated at 220 horsepower, but you could get scary multiples of that amount with the addition of aftermarket boost. In Japan, this car's Aristo counterpart got 276 horses out of its turbocharged 2JZ. No manual transmission could be had in the 2002 GS (nor in the JDM Aristo and its Crown cousin), but at least the enforced automatic came with five forward speeds. This car looked and felt like a smaller LS 430 inside, but the rear-wheel-drive layout made the rear seat space smaller than that of the Camry-based ES 300. Finding the keys in a new-ish junkyard car means that it was most likely an insurance total or dealership trade-in. Maybe someone will rescue that 2JZ before The Crusher eats it. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. As always with Toyota products, the Japanese-market ads were more dramatic than those from elsewhere. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The V8-equipped GS forces the BMW 540i to drive over a cliff, Wile E. Coyote-style.