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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Did Lexus make a BMW? Or did BMW make a Lexus? This and other 2017 surprises

It's that time of year again. The calendar is about to reach its end, Star Trek Cats 2018 is about to take its place, and I'm reflecting about all the cars that graced my driveway this year or summoned me to exotic places. You know, like Stuttgart or Phoenix. In 2017, I drove at least 57, and as I perused the list of them, I started to notice a common refrain: "This car surprised me." Most were pleasant surprises, but there were a few head scratchers and facepalms for good measure. In both cases, it was generally the result of car companies seemingly trying to break out of an existing mold. Nowhere was that more apparent than the pair of Lexuses slathered in Infrared paint: The LS 500 that left me this week and the LC 500 that was my favorite car of 2017. Though Lexus has been trying to shake its crusty, gold-packaged reputation for some time now, its efforts always seemed like an old man choosing Hollister to redo his wardrobe after realizing it hasn't been updated since 1987. I fell in love with the LC, genuinely floored by its near-perfect take on the GT. It's characterful in sound, appearance and tactility. It was at home in the city, in the mountain and on the open road. It was both comfortable and thrilling, and after driving the mechanically related LS 500, I can report that the LC's talents aren't an outlier. The LS 500's turbo V6 may make different noises than the LC's naturally aspirated V8, but it nevertheless invigorates the cabin when the car is placed in Sport+ mode. The steering is truly communicative, body motions are kept in miraculous check, and I absolutely forgot I was in an enormous luxury limo ... and a Lexus one at that. It was everything that the BMW 530e was not. I drove that on the exact same roads and was utterly bored the entire time. Generally doughy, lifeless steering, more distant than Planet 9. And no, the plug-in hybrid powertrain had nothing to do with that. At least it shouldn't. The Porsche Panamera S e-Hybrid I also drove this year proves that, as do the Hyundai Ioniqs, which are surprisingly adept and fun little cars regardless of what powers their wheels (Hyundai + hybrid = fun really blew me away). I would drive that Lexus LS F Sport over the BMW 5 Series any day of the week, which seems like a shocking thing to say in relation to either car. While Lexus is seemingly breaking out of its old crusty mold, BMW seems to be climbing into one.

2022 Lexus NX touchscreen infotainment review

The all-new 2022 Lexus NX’s most important change, improvement and missed opportunity is its equally new Human Machine Interface infotainment system. It also has implications for the entire Lexus brand, because it signals the demise of the unloved Remote Touch tech interface. That such an important development arrives on one of the brand's cheapest vehicles may seem surprising, but it's consistent with the brand's product cycle: Remote Touch's first major upgrade, the infernal touchpad, actually debuted on the original NX. We didn't like it 2014 and that never changed. The new "Human Machine Interface" touchscreen isn't perfect, but it's still a vast improvement. Or rather, both touchscreen choices are vast improvements: a 9.6 unit base unit and a 14-inch widescreen upgrade included in Luxury and F Sport trims. Both share a common, all-new interface developed in the United States that will spread throughout the Lexus lineup. Regardless of size, the screen's lowermost portion is devoted to the climate controls, with physical temperature knobs sticking around along with defroster buttons. The touch icons are large enough, don't omit frequently used choices and always remain on the screen. So does the row of menu icons on the screen's left side, making it easy to go back and forth between screens. Unusually, though, there is no home screen, nor the ability to split the screen to show two sources – for instance, Google Maps on the left and radio information on the right. This would be one of the aforementioned missed opportunities, especially on the 14-inch unit, as split-screen functionality is usually a key benefit of a widescreen format. Not only do rival brands like BMW and Genesis offer this, so do the widescreen displays of Lexus Remote Touch and some Toyotas. According to Technical Communications Lead Chris Pedregon, the decision to only show one thing at once was to highlight the new natural voice command functionality and to "minimize the touch-touch-touch" of using a touchscreen. She also noted that people did not like that the old Lexus NX only had a split screen. Another Lexus representative noted that secondary information, say that radio information, can be shown in the instrument panel. That's the argument, here's the refutation. First, saying "Hey Lexus" followed by a command can be just as frustrating and/or futile as it is with any other voice recognition system.