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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

Here are this year's top 5 automaker April Fools’ jokes

April 1 is the wonderful day when PR departments really push themselves to top the zany jokes they came up with the previous year. And it's not just fast-food chains competing with each other, or breweries announcing they have released stuff like a fermented herring flavored beer: carmakers' media teams rarely miss out on the opportunity to play a little joke on their audience. Here are a few of our favorites from this year:1) Porsche Porsche announced that it's launching a Mission E tractor, styled to resemble its 1950s tractor models. "With a power output in excess of 700hp, the Mission E Tractor will be the fastest accelerating agricultural vehicle in the world, enabling farmers to harvest crops in record time with the added environmental benefits of zero emissions at source and significantly reduced operating noise."2) Lexus Lexus actually jumped the gun, telling us on March 28 that it's combining cars and drivers using DNA matching. The kicker was that with DNA-matched cars, owners would be able to start their Lexuses by licking the steering wheel.3) McLaren Automotive McLaren said it's boosting efficiency by quite eccentric measures, such as measuring the technology center's lake and floor tiles daily, and by synchronizing the staff's tea breaks.4) BMW Motorrad BMW's motorcycle arm is solving parts availability issues in remote locations by offering a 3D printer mounted permanently on the bike's rack: If you need to replace a broken-off gear lever, you can just print one. "The new system will mean that even very rarely required parts not generally stocked by BMW Motorrad sales partners can be supplied on a just-in-time basis." BMW even went to the lengths of announcing that the "BMW Motorrad iPart 3D Mobile Printer" was tested on the Antarctic, by erecting a tent whose poles were produced onsite.5) Honda Last but not least, Honda UK purportedly cut the roof off a new CR-V, calling it the CR-V Roadster. Tellingly, no convertible top was even offered for the concept, "making it a no-top rather than a drop-top. This innovative design makes it a vehicle purely for sunnier climates and therefore completely useless for the two-day British summer which traditionally occurs in May."Related Video: Featured Gallery Top 5 April Fools 2018 Image Credit: Porsche Green Humor Weird Car News BMW Honda Lexus McLaren Porsche bmw motorrad mclaren automotive

2022 Lexus LX 600 brings the new Land Cruiser to America

Toyota fans have been disappointed by the fact the 300-series Land Cruiser isn't coming to the U.S. But the good news is that its Lexus-badged twin will still make the trip. The 2022 Lexus LX 600 is based on the new Toyota, but with the typical styling and feature updates to make it an even more plush luxury SUV. With the Land Cruiser as the basis, the LX 600 is basically the same under the skin. It's powered by a twin-turbo 3.5-liter V6 making 409 horsepower and 479 pound-feet of torque. The platform is the TNGA-F, and it uses body-on-frame construction. Suspension design is double-wishbone at the front with a four-link solid rear axle. The Lexus features adjustable ride height and suspension stiffness. The former adjusts automatically between low for easier access, normal for pavement driving and two lifted heights for off-roading. And to assist with off-roading, the Lexus gets Crawl Control off-road cruise control, multiple terrain modes including an automatic one, and surround cameras that even show under the truck to help avoid banging together rocks and vulnerable parts of the car. Styling is quite evolutionary, so much so that you might have trouble telling the new LX 600 from its LX 570 predecessor at a glance. Telltale differences include the thicker bars on the grille that don't have a surround, as well as larger side grilles and a slightly slanted rear window line. The F Sport, an all-new trim for the LX, gets a different black mesh grille that makes a big difference to the exterior. The F Sport also gets enormous 22-inch forged aluminum wheels, plus a mechanical limited-slip rear differential. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LX 600's interior is quite distinct from the Land Cruiser, and the centerpiece is its dual-screen infotainment system. The upper touchscreen measures 12.3 inches and handles audio, navigation and other vehicle settings and information displays. The lower 7-inch touchscreen is mainly used for climate control and comfort settings. The interface and operating system for the infotainment is the same system that has made its debut in the completely redesigned Lexus NX. In our experience, it's a massive improvement over past Lexus systems, though not quite a class-leader. For LX buyer's looking for maximum opulence, another new trim level is the Ultra Luxury.