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Lexus parts prices cut in China amidst antitrust fears

It's been a topsy-turvy summer for foreign businesses in China ever since that country's National Development and Reform Commission and State Administration for Industry & Commerce launched a horde of investigations into anti-monopoly practices. When the law outlining monopolistic behavior was passed in 2008 foreign companies appreciated it, expecting it to illuminate some of the more opaque corners of Chinese government enforcement. That hasn't exactly been the case, and now as more than 1,000 auto-sector firms get investigated and pay huge fines to settle the nebulous charge of having prices that are too high, that hoped-for clarity is all but gone.
A recent news report said Audi, Chrysler and Daimler "would be punished for unspecified violations" concerning the prices of spare parts. Earlier this month Toyota said that Lexus China was being looked at, and before there's been any public notification of punishment Lexus has decided to lower the price of its replacement parts. From next month, customers will save an average of 26 percent on roughly 15,000 parts. It's unknown whether the move will appease authorities enough to end the investigation, which outside analysts have said targets foreign firms in China over domestic industry.

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2019 Lexus NX F Sport gets the Black Line treatment

Lexus is debuting a limited-production NX F Sport Black Line edition at the 2019 Chicago Auto Show. Set to be sold for the 2019 model year only, the Black Line is essentially an appearance package with some added equipment as well — Lexus previously made a Black Line version of the RC coupe with similar results. The package takes a normal NX 300 F Sport and jazzes it up a bit. The NX in this spec is equipped with a 2.0-liter turbocharged four-cylinder making 235 horsepower and 258 pound-feet of torque. Forged 19-inch chrome wheels and a faux carbon bodyside graphic are the main exterior changes. Only three colors will be available for the Black Line, including black, silver and the white you see here. The interior gets colors to complement the exterior, with two-tone white and black seats. A black headliner is standard, as are unique Black Line floor mats, cargo mats and key fob gloves. Extra equipment comes in the form of a new Mark Levinson 14-speaker, 835-watt audio system. This audio setup isn't available on any other version of the NX crossover. Beyond that, the Black Line is a fully-loaded NX with nearly all of the available option boxes checked. Notable upgrades include navigation, blind-spot monitoring, heated/cooled seats, an auto-dimming mirror and moonroof. Lexus is limiting production to 1,000 units for this special edition, which will be arriving in dealerships in February — as in, right about now. It's available in either front-wheel or all-wheel drive. The front-drive version goes for $49,600, while all-wheel drive will run you $51,000 including destination charges. Related video: