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Here We Go Again: Lexus attacks EVs in new ad [UPDATE]

UPDATE: We got a comment from founding member of Plug In America Paul Scott on this ad. It's available below. The last time Lexus attacked plug-in battery vehicles in an ad, it had to apologize. The company is remaining on message, though, and has revisited a hybrid-vehicle advertising campaign that implies that driving a battery-electric vehicle is a big waste of time, because of all the charging you need to do. With the new spot, Lexus once again raised hackles of plug-in vehicle advocates because, once again, the accuracy is questioned. "The ad's message was that a consumer could [drive] a vehicle with advanced technology today, without sacrifice or change in habit." – Lexus spokesman Brian Bolain Lexus is running print ads (click to enlarge) in publications like Wired poking fun at EVs, the International Business Times says. Lexus highlights range anxiety in the spot, comparing the amount of time it takes to fully recharge an EV – and the idea that air conditioning and using the radio can shorten an EV's range – to the fun of just driving a Lexus. "The [print] ad was merely intended to paint a picture of life with a hybrid, which is basically no different from life with a traditional gas-powered vehicle, versus life with an EV, which can have challenges or at least uncertainties," Lexus spokesman Brian Bolain told AutoblogGreen. "In other words, at its core, the ad's message was that a consumer could participate in driving a vehicle with advanced technology today, without sacrifice or change in habit." The campaign picks up where Lexus's previous anti-EV campaign left off this spring. A website promoting Lexus's hybrids (and parent company Toyota's H2 vehicles) claimed that there was a hydrogen refueling infrastructure set up in 20 US states (not anywhere close to true). Plug-in advocates were also quick to note that higher-powered EV recharging systems can allow a plug-in to be recharged in far less than the four hours the Lexus site claimed. Of course, Toyota has a lot more skin in the game when it comes to hybrids and, starting next year, hydrogen fuel-cell vehicles than it does for plug-ins. Through August, the company sold just 842 RAV4 EVs and about 11,500 Toyota Prius Plug-in Hybrids in the US. That compares to almost 19,000 Nissan Leaf EVs and a Tesla Model S count that's likely close to that figure as well (Tesla breaks out neither monthly sales numbers nor US-only sales for the Model S).

How Lexus, Infiniti plan to win back luxury buyers from Germans, Tesla

DETROIT — Japanese luxury auto brands Lexus and Infiniti have used the Detroit Auto Show to test new ways to regain momentum against Germany's prestige automakers and Tesla. The Japanese are fighting to gain ground in the U.S. luxury market as Audi and Mercedes-Benz have expanded sales and Tesla has provided a fresh alternative to established brands. Last year, Lexus suffered a 7.6 percent slide in U.S. sales. Acura's 2017 sales fell 3.9 percent from 2016. Infiniti pushed up sales by 11.3 percent — but by selling almost twice as many sport utility vehicles as cars. However, Infiniti's total 2017 sales of 153,415 vehicles put it behind the leading Germany luxury car brands, as well as Acura, Lexus and Cadillac. The Lexus LF-1 Limitless concept SUV model, with its futuristic looks and "Chauffeur mode" semi-autonomous hands-off driving capabilities, signals that Toyota's luxury brand may start to focus more on SUVs than traditional large sedans. The LF-1 also previews a futuristic navigation technology that anticipates where the driver is going based on driving habits and history, and provides hotel recommendations or other concierge services. View 13 Photos "We don't want to be the 'race car' brand; we don't want to be the 'quiet ride' brand. We want to be the brand which is emotionally connected with the customer," said Cooper Ericksen, vice president of U.S. marketing for Lexus. Lexus, Infiniti and Acura launched in the U.S. market in the late 1980s and took advantage of quality problems at Audi and a lack of innovation at the then-leading luxury brands, Cadillac and Lincoln. Now, the structure of the U.S. luxury market has changed. Four brands — Mercedes, BMW, Audi and Lexus — dominate. Tesla delivered 103,000 vehicles in 2017, its best year ever, though that total is still a small fraction of the overall luxury market. Tesla, meanwhile, is trying to overcome "production hell" and increase output of its more affordable compact Model 3 sedan. The highly anticipated car is just starting to reach customers — but with 400,000 preorders, 2018 could be a breakthrough year for Tesla. View 19 Photos In Detroit, Infiniti showed the Q Inspiration Concept sedan powered by a unique, high-efficiency variable-compression gasoline engine. While the prototype is not electric, its exterior might appeal to customers of the Tesla Model S.

2020 Lexus RX and RXL get refined front face, new tech

Lexus is updating its RX and RXL lineup of luxury crossovers for 2020 with tweaks to its steering and driving dynamics, interior and exterior, new Android Auto integration and standard Lexus Safety System+ 2.0 technology. The changes also boost the RX 350 starting price to $45,175, including a $1,025 destination charge. On the outside, Lexus changed the look of the front by updating the spindle grille, which had previously featured horizontal slats, and adding more prominent surrounds to the fog lights that echo the grille. Also echoed are the hand-drawn angles of the grille surround at each corner of the bumper to harmonize the visual flow. Lexus says the RX line is its first to get Android Auto integration, joining the existing Apple CarPlay and Amazon Alexa compatibility. The touchscreen — both the standard 8-inch display and available 12.3-inch split-screen version — has moved almost 5.5 inches closer to the driver and now offers control over both audio and climate systems, plus display for the rearview camera when backing up. There are also two new USB ports, bringing the total to six, plus a new designated mobile phone storage area near the front of the center console. If you opt for the 12.3-inch display, you get dynamic voice command, which Lexus says is capable of recognizing millions more phrases, is more accurate and offers expanded points of interest searches than its conventional voice-recognition systems. And finally, you get a three-year trial with Lexus Enform Remote to remotely start the car from your smartphone. Lexus is also adding its Safety System+ 2.0 as standard across the lineup, which adds daytime bicyclist detection and low-light pedestrian detection, plus road-sign assist and lane-tracing assist, which works in conjunction with dynamic radar cruise control. On the driving side, Lexus added hollow front and rear stabilizer bars to reduce weight, but theyÂ’re thicker in diameter and feature reinforced bushings to help reduce body roll and improve response on steering. The shock absorbers were re-turned to work with the stiffer roll bars, and there are upgraded dampers with a new friction control device to better control high-frequency vibrations and smooth out the ride. Further refining the ride is a stiffer suspension design, to reduce noise and vibration from the road, and added active corner braking to help prevent understeering by braking the inner wheel and providing more stability to the vehicleÂ’s handling.