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Lexus ROV concept is a hydrogen-powered luxury side-by-side

Side-by-sides come in all shapes and sizes, but we've never seen one like the Lexus ROV concept. For one, it's a Lexus; the firm is not a big player in the side-by-side segment. It's as luxurious as the badge on its nose suggests, and it's powered by a hydrogen-burning engine. Lexus explained that the ROV (an acronym that stands for Recreational Off-highway Vehicle) is its "response to the growing passion for the outdoors and adventurous spirit of luxury consumers." It also illustrates the brand's wish to design lifestyle-oriented products, and it showcases the engineering department's research into new technologies. The ROV stretches 322 inches long, 68 inches wide and 71 inches wide. And, while it doesn't wear a giant spindle grille, it falls in line with the Lexus design language thanks to angular body panels. Inside, the ROV offers a pair of seats with harnesses and suspension elements to filter out bumps, carbon fiber accents and a relatively simple instrument cluster with an analog tachometer and a digital display. Lexus notes that the "Tazuna" approach to interior design that has shaped most of its recent concept cars permeated the ROV, meaning the cabin is human-centric. Interestingly, it also points out that the ROV meets the same quietness, durability, and reliability standards as the regular-production cars it sells, which is no small feat. Power comes from a direct-injected 1.0-liter engine that burns compressed hydrogen stored in a tank. Lexus didn't publish technical details so we don't know how much horsepower or torque the engine makes. Its cylinder count wasn't even published, though zooming in on the exhaust manifold confirms that it's a three-cylinder. It's likely not a coincidence that parent company Toyota tested a hydrogen-powered Corolla race car powered by a 1.0-liter hydrogen-burning triple earlier in 2021. That engine was turbocharged, however; this one is not. Looking at the center console reveals the ROV is equipped with a two-speed transfer case and locking differentials, so it should be capable off the beaten path. Lexus also tells us its first side-by-side offers users a large amount of suspension travel. Is this purely theoretical, or is Lexus serious about taking on Polaris? We've asked, and we'll update this story if we learn more. Related Video:      

Autoblog fan favorite car ads from Super Bowl XLIX

Super Bowl XLIX is in the books, and the New England Patriots emerged victorious. Of course, if you're like us, the big game wasn't so much about the battle between the east coast and west, so much as a fight between the world's automotive advertisers. We collected and collated all of last night's new ads and put them together for you to vote on. And yes, we're limiting this year's contest to last night's new features. That's why you aren't seeing Dodge's epic Wisdom among our collection of commercials, and it's a similar story with Chevrolet's Truck Guy Focus Group series, which highlights the new Colorado. You can still vote for your favorites. We won't be closing the voting on our Super Bowl page, so while the winners and losers are correct as of this writing, it's entirely possible that there could be some changes in the rankings as time goes on. So, without any further ado, here are the winning ads based on your voting. Nissan: With Dad Fiat: Ready For Action Jeep: Beautiful Lands BMW: Newfangled Idea Mercedes-Benz: Fable NASCAR: America Start Your Engines As for those ads that failed to impact you, loyal readers, Toyota was the absolute, undisputed loser. The Japanese brand ran four ads in total – two for Toyota and two for Lexus – and all of them have negative tallies as of this writing. Lexus' Make Some Noise and Lets Play and Toyota's One Bold Choice and My Bold Dad both had very weak showings among the commercials that aired, although they weren't alone. Neither Mazda nor Kia scored particularly well, despite featuring celebrity magic act Penn and Teller and former James Bond, Pierce Brosnan, respectively. Chevrolet was the winner of the losers, as of our writing, recording the fewest downvotes for its audience-punking The Big Game ad. If you want to take a second look at the losing ads, you can head back to our Super Bowl page for the complete collection. But for now, head into Comments and let us know what you think of the results.

Lexus IS builds, new F performance structure get SEMA reveal

Lexus just announced a new F brand strategy at SEMA, and while the products themselves are not getting a massive overhaul yet, it’s vital to understand the new terms if you plan on being in the market for a sporty Lexus soon. Prior to today, we had F Sport, F Sport Performance and F. The F Sport cars were mostly aesthetic upgrades, and while some of them had performance upgrades, not all of them did. Only one F Sport Performance vehicle exists now, and itÂ’s the IS 500 F Sport Performance. Meanwhile, we have a number of F models, which is LexusÂ’ highest-performance moniker.  Going forward, there will be four performance tiers: F SPORT Design, F SPORT Handling, F SPORT Performance and F. WeÂ’ll lay out LexusÂ’ definitions of all four below for you. F SPORT Design: These vehicles may feature sport-inspired exterior design, including unique front and rear bumpers, grille and wheels. F SPORT Handling: Will build on Design with sport-tuned suspension components honed at the track, including Adaptive Variable Suspension. F SPORT Performance: In addition to the updated suspension components, these models may receive a higher-performance powertrain, as seen in the 2022 IS 500. F: As the highest expression of Lexus performance, F models will be further upgraded with innovative components developed for the racetrack, including upgraded brakes, advanced aerodynamics and lightweight materials. So there you have it. Similar to the Germans with multiple layers of AMG, Audi Sport and BMW M, Lexus will have multiple layers of F. In addition to this actual product news, Lexus revealed a pair of SEMA show cars. Both of them are from the IS tree, with one being an IS 500 F Sport Performance, and the other being an IS 350 F Sport. WeÂ’ll start with the IS 500. Hiraku & Townsend Bell is behind this “Street Performance” IS 500. Nothing much changed with the powertrain, but it does add an AÂ’Pexi induction box, TOMS Racing carbon fiber suction pipe and AÂ’Pexi exhaust system. Handling is enhanced with TOMS chassis braces in the front and rear. Plus, it gets an AÂ’Pexi adjustable coilover system. Rotiform LAS-R 20-inch wheels are wrapped in Nitto tires, and a Brembo GT braking system improves stopping power.  You can tell that the IS 500Â’s appearance has been modified, too — itÂ’s sporting a one-off 3-D-printed body kit. The Hiraku Co.