1996 Lx Lexus Lx 450 Land Cruiser on 2040-cars

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Why the Lexus GS death rumors aren't surprising

For months, rumors have persisted that the Lexus GS is dying, to be replaced in the lineup by the ever-growing ES. After spending some time with one, we can't really figure out why it hasn't happened sooner. For a long time, the smaller, less expensive, more efficient front-wheel-drive Lexus ES has been growing in size and dominating the rear-wheel-drive GS in sales. As customers move from sedans into crossovers, Lexus' five-car lineup of the CT, IS, ES, GS, and LS is looking a bit too crowded. We shouldn't lament the loss of another rear-wheel-drive sedan. Lexus customers sure as hell haven't. There are better options available. Outside of the GS F, the Lexus GS isn't a car that encourages you to drive in a way that would take advantage of a rear-wheel setup. In the rain and the snow, the front-wheel drive ES is likely to be a more stable and sure-footed car. If you want power, the less expensive ES 350 actually has a more powerful engine than the base GS 200t. It's nearly a second quicker to 60 mph as well. Stepping up to a GS 350 puts a nearly $12,000 divide between the ES and the GS. Yes, you can get the GS with all-wheel drive, but how many people well and truly need it? Size-wise, the ES is nearly identical to the GS, with the ES being longer but narrower by just over an inch in either direction. Being front-wheel drive, the ES has better rear packaging, meaning a roomier rear seat. The GS does beat the ES on cargo capacity, but on nearly every other measurement the ES is roughly identical or better. Another editor noticed the exact same thing when the current ES debuted nearly four years ago. That goes for pre- and post-refresh models. The ES isn't quite as handsome as the GS (as long as you ignore the spindle situation up front). From some angles, the ES looks like nothing more than the tarted up Toyota Avalon it is. From behind the wheel, the GS fails to convey any sense of excitement or occasion. It's simply a shoulder shrug of a car. When competition like the BMW 5 Series or Mercedes-Benz E-Class offer both refinement and a decent infusion of fun, it's hard to make a case for the Lexus. The ES isn't any better, but with a base price of $39,895 it's a far more reasonable proposition than a $47,305 GS. Our test car was starting to show its age, as the competition has long sailed by when it comes to noise, vibration, and harshness. Lexus quiet this GS 200t was not. All that said, it seems that customers have already spoken.

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus LQ flagship crossover due around 2022, so what of the LX?

When Lexus debuted the LF-1 Limitless crossover concept at the 2018 Detroit Auto Show, Lexus' U.S. general manager waited roughly six minutes to tell the world, as a way of hinting to HQ in Japan, "We have to build this vehicle." Car and Driver says the GM and his dealers will get their wish when the Lexus LQ crossover takes the top spot in the automaker's range in 2022. Underneath the "molten katana" design language that looks like an RX sent back from the future to kill an RX named Sarah Connor, we'll find the inner workings of the LS sedan, possibly including the luxury-specific TNGA-L rear- and all-wheel-drive platform. Engines could be ported straight from the LS stable for standard LQ models, meaning — for now — a 3.5-liter twin-turbo V6 with 416 horsepower and 442 pound-feet of torque, and a 3.5-liter V6 helped by two electric motors to produce a combined 354 hp. An LQ F or F Sport model could bolt up the impending twin-turbo V8 and cross the 600-hp mark. Numerous rumors over several years have clouded our view of what's planned for the pinnacle end of Lexus crossovers, though. In late 2018, whispers out of Japan claimed Lexus was working up a twin-turbo V8 with 660 horsepower for a production version of the LF-1 concept due to launch this year, with a milder V6-powered trim to make 424 hp. The V8 part came true, at least. Would an LQ cohabit with the LX as the luxury side of the flagship people-hauler coin? Or would they cohabit at all? Toyota insiders have said the next LX will turn into "an entirely different vehicle" and get far more luxurious, perhaps meaning the LX turns into the LQ. However, last October Lexus trademarked the LX 600 name, a Japanese magazine predicting a month later the next-gen LX would bow in 2021 on Toyota's truck-focused TNGA platform. And with the Toyota Land Cruiser going downmarket, jettisoning the LX would eliminate all those buyers looking for something big, luxurious, and conspicuously rugged.    Toyota has taken the time to trademark the LQ name in the U.S., Canada, France, and China, so dealer lots should clear up the mystery eventually. C/D thinks the entry-level LQ could start around $80,000, and since Lexus won't put its V8 into anything under $90,000, the top LQ trim could demand around $100,000. For comparison, the LS starts at $80,010 before destination, the LX at $86,480. Related Video: