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2021 Lexus RC F Fuji Speedway Edition debuts, but only 60 will be built

This generation of the Lexus RC (launched as a 2015 model) can’t be long for the world, but itÂ’s coming back around for the 2021 model year with some fresh new gear. The biggest news is the introduction of the RC F Fuji Speedway Edition. ItÂ’s limited to just 60 units and takes after the RC F Track Edition that debuted last year. Just like the Track Edition, the Fuji Speedway Edition adds Brembo carbon ceramic brakes, a titanium exhaust and has gone through an extensive weight savings program that includes a big dose of carbon fiber. The hood, roof, wing, front spoiler, rear-seat partition and bumper reinforcement are all made of carbon fiber. All these weight savings help the 0-60 mph time fall to 3.96 seconds, down from the 4.2 seconds of the standard RC F. YouÂ’ll be able to tell itÂ’s the Fuji Speedway Edition by its exterior paint and interior colors. It only comes in Arctic Blast Satin or Cloudburst Gray. Lexus provided one photo of the car in Arctic Blast Satin, but weÂ’re not getting the full effect here. ItÂ’s a new semi-matte paint finish thatÂ’s debuting on this special edition car. The satin finish is similar to the matte paints weÂ’ve seen on Lexus cars previously, but now itÂ’s durable enough to be run through automatic car washes without issue. When we drove the GS F 10th Anniversary Edition (equipped with LexusÂ’ previous generation matte paint) last year, Lexus specifically told us that it canÂ’t be run through a car wash. With this RC F, you can skip the hand wash if you donÂ’t feel like it. Every Fuji Speedway Edition car will also come with a Circuit Red leather interior and Alcantara accents. Red carbon fiber trim is added to make the interior feel even more special. As a final touch, Lexus is including a limited production MSTR watch with each car. It has Fuji Speedway and F logos, and also features red stitching on its band to match the interior. Lexus has given the standard RC F a couple worthwhile upgrades, too. Android Auto is now in the picture, joining Apple CarPlay and Amazon Alexa. Additionally, Lexus has made blind-spot warning with rear cross-traffic alert standard, alongside heated exterior mirrors and a memory driverÂ’s seat. Lexus also made parking sensors part of the Premium Package. Pricing is not yet available, but expect the Fuji Speedway Edition to come in around the $97,675 base price of the Track Edition. It might be even more considering the special paint Lexus added this year, too. Related video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2022 Lexus RC F and RC F Fuji Speedway growl on nearly unchanged

Two years ago, Lexus debuted an anyone-can-buy-it RC F Track Edition that cut 122 pounds from the standard RC F with upgrades like a raw carbon fiber hood, carbon fiber rear wing, Brembo carbon-ceramic brakes, and a titanium exhaust. Our First Drive of that car praised its promise, but chided Lexus for giving up halfway to the goal of making a truly special sporting machine. A year later, Lexus rolled most of the Track Edition changes into the RC F Fuji Speedway Edition, dropping the price from the $98,750 Track Edition by exactly one Ulysses S. Grant to $98,700, but limiting availability to 60 units. The Fuji Speedway Edition returns for the 2022 model year, and while Lexus hasn't divulged pricing, availability's been constricted further, to 50 units.  The only two changes between the 2021 model and next year's version start with the exterior color. Instead of having the choice of Arctic Blast Satin White or Cloudburst Gray, the only sheetmetal hue on offer will be Electric Surge. The rich blue tone has a semi-matte finish, delivering a muted luster that won't be destroyed by an automatic car wash. The other changes is also about color, this time on the inside. The Circuit Red Alcantara and red carbon fiber trim retire to make way for a black cockpit with seats trimmed in Blue Alcantara and blue carbon fiber accents. Over on the standard car, the sole change for 2022 is a new 19-inch wheel design, still wearing staggered Michelin Pilot Sport 4 S tires, 255/35 in front, 275/35 in back. The real magic of the RC F lineup, its naturally aspirated V8 with 472 horsepower and 395 pound-feet of torque, waves its hardcore enthusiast flag for another year unchanged. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.