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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Toyota projecting record profits, thanks in part to weak yen

Toyota retained its global sales crown in 2014 by selling 10.23 million cars in the calendar year. As the positive number might suggest, the Japanese automaker is doing extremely well financially, too. Although, some tougher times might be on the horizon. Toyota recently released its financial figures for the three fiscal quarters running from April 1 through the end of December 2014. Net profit jumped an impressive 13.2 percent to 1.727 trillion yen ($14.7 billion) for that period. It could be the Japanese automaker's most profitable time ever when the fiscal year ends in March, if things keep going this way, according to The New York Times. Toyota's own profit forecast for the 12-month period is also up by 130 billion yen ($1.1 billion) to 2.13 trillion yen ($18.1 billion). One key to the company's success is the low value of the Japanese yen, because it allows Toyota to make more money on each vehicle the company sells abroad. The currency is now worth relatively less than any time since the early '70s, according to The New York Times. Despite the rosy financial numbers, actual sales have started to fall, albeit a very slight amount. Through the three fiscal quarters, the company sold 6.73 million cars, a drop of just 45,365 vehicles. Toyota also reduced its forecast for the fiscal year to 9 million units, rather than the original estimate of 9.05 million. According to The New York Times, the shrinking Japanese auto market and difficulty in China might mean losing the global sales lead next year. For the US, sales jumped 145,411 units from April through December to a total 2.1 million vehicles. Operating income reached $4.27 billion, nearly 50 percent more than last year, according to The New York Times. Toyota Motor Corporation (TMC) Announces April – December 2014 Financial Results February 04, 2015 Toyota's global net income jumped 13.2 percent during the nine-month period (April 1– December 31, 2014) of the 2015 fiscal year. Global Financial Highlights: Global sales decreased by 45,365 vehicles to 6.73 million, with strong sales in North America and gains in Europe, offsetting decreases in Japan and other regions.

Lexus LC 500h | Autoblog's 2018 Technology of the Year winner

Each year, we here at Autoblog review and test hundreds of cars from dozens of automakers, but only a few show the kind of technological advancement (whether that's infotainment, active safety features, advanced engine or transmission designs, or novel suspension) required to compete in the Technology of the Year award process. We award an automaker for bringing to the market features, components or an entire vehicle that we feel pushes the industry forward and sets the stage for things to come. For 2018, the Autoblog Technology of the Year award goes to the Lexus LC 500h and its Multi-Stage Hybrid System. For years, hybrids have sacrificed engaging dynamics in favor of improved efficiency. A few high-end models bucked that trend, but nothing truly mainstream felt quite right. Lexus' Multi-Stage Hybrid System is different, marrying an e-CVT that has six virtual gears to a conventional four-speed automatic, resulting in 10 effective ratios. It's as complicated as it sounds, though in practice the difference between it and a standard automatic is nigh imperceptible. You get the benefits of a hybrid — fuel efficiency, part-time all-electric driving — without sacrificing driver enjoyment, all packaged inside a stunning, fun-to-drive grand tourer. We feel the new hybrid system really gives the LC 500h a leg up on the competition, particularly because it pairs long-distance comfort, high performance, and efficiency in a way we feel will really resonate with consumers (and competing automakers, too). Our editors were impressed by just how well the LC 500h passed off duties between the internal-combustion engine and the electric motors, the only real tell that it was in EV mode being the tachometer needle resting at zero. And the regular Lexus LC 500 is also a wonderful car. It's also a step forward for Lexus as a whole. For years, the Japanese automaker was known for solid luxury vehicles that were sedate to a fault. The LFA was a worthy halo car, but it was also basically unattainable to an average well-off buyer. The F performance vehicles (IS F, GS F, and RC F) gave a much-needed kick to the brand but were a bit rowdy and rough around the edges. The LC 500h strikes a more perfect balance that feels truer to Lexus' brand values: It's quiet without being boring, and exciting without offending. It's also green without punishing the driver for it. Lexus paid great care to get the balance of this car right.