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Lexus LC F prototype caught testing

The rumored Lexus LC F seems to be real based on these spy shots. A prototype was spied testing in Europe, and it shows a number of significant alterations from the regular LC 500 and LC 500h grand touring luxury coupes. In particularly, they seem to show a bit more of everything for the sporty edition. The nose bears some of the biggest changes compared with the standard models. While the center grille is mostly untouched, the outboard grilles have been cut wide open for more airflow. We can see the reason why, as there are heat exchangers in each of them. A particularly large one resides in the grille on the left side of the car. We can also see that the fenders have been extended over the wheel arches. Whether this is something to throw off observers or a final addition has yet to be seen, since the wheels and tires fitted to this car don't fill the added width, and the rear fenders aren't any wider, either. While nothing has changed to the sides of the car, we can spot the LC F's new brakes. They feature cross-drilled rotors and some beefy calipers. Moving around the back, we see that the LC F will get the signature stacked exhaust seen on the RC F and old IS F. Underneath, the tips will be matched with a wide diffuser that looks rather functional. Based on a previous report, it sounds like the LC F is still a couple of years away. Not much is known about the car, but it's safe to say it will make more than the 467 horsepower of the LC 500's naturally aspirated 5.0-liter V8. It could possibly have a twin-turbocharged 4.0-liter V8 or some sort of hybrid powertrain. To play in the same arena as some of the luxury performance competition, it will probably need at least 550 horsepower. Also expect it to cost significantly more than the LC 500h's low-$90,000s price tag. Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Toyota, Lexus dominate KBB's Best Resale Value Awards

Toyota and Lexus stormed the 2014 Kelley Blue Book Best Resale Value Awards, winning a combined 18 categories including best brand and best luxury brand. This marks the third year in a row that both automakers have won the Brand and Luxury Brand resale value awards. In all, Toyota won 11 categories and Lexus won seven.
Honda made a good showing, as well, winning two segments (Accord Plug-In Hybrid and Civic Si) and putting one car on the top-10 Best Resale Value list (CR-V). Chevrolet did even better, winning two segments (with the V6 Camaro and the Corvette) and placing three cars on the top-10-overall list (again, the Camaro and Corvette, plus the Silverado 1500).
The other winners came from Jeep, Dodge, Infiniti, Subaru and Audi. To give you a clearer picture of the Toyota and Lexus domination, their 18 mentions represents more than half of the 34 awards (including the top-10-overall list).