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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus NX debuts in turbocharged and hybrid guise

Lexus showed off its polarizing new NX at the 2014 Beijing Motor Show, trotting out both the turbocharged 200t model (Lexus' first production turbo) alongside the hybrid-powered 300h.
We still don't know a great deal about the turbocharged model, aside from the fact that the engine underhood is a 2.0-liter four-cylinder, although we're hoping to get details sooner rather than later. For reference, the 2.0-liter turbo in the BMW X1 pumps out 240 horsepower while the four-pot turbo in the Mercedes-Benz GLA250 turns out 208 horsepower, which leads us to think we should expect the Lexus to fall somewhere between these two figures.
If Lexus' naming strategy in the past rings true here, though, we can confidently say the 300h will use a 2.5-liter four-cylinder Atkinson cycle engine with an electric motor and lithium-ion battery, just like the Lexus ES300h and Toyota Avalon Hybrid. That should mean around 200 system horsepower and well over 30 miles per gallon, although it's probably too early to predict economy with any degree of certainty.

The 300-series Lexus LX will have V8, greater differentiation from Land Cruiser

For the first time in 64 years, there will not be a Toyota Land Cruiser sold in the U.S. The venerable off-roader is not in Toyota's 2021 American lineup, but the rest of the world will still get the next-generation Cruiser, called the 300 series internally, later this year. However, we may still receive a version of it badged as the Lexus LX. Here's what a new report suggests we might see. According to the Japan's Best Car magazine, the next LX will be more differentiated from its Land Cruiser cousin. The exterior is reportedly more distinctive, and the interior designed to be more suitable for a flagship luxury SUV. It'll still wear a version of the Lexus spindle grille, with different hood, fenders and quarter panels than the Cruiser. Naturally, the head- and taillights will differ as well. Most importantly, the LX will continue to use a ladder frame. Best Car says that the LX will continue to offer a 5.7-liter V8 good for 372 horsepower (which in the U.S. gives 383 horsepower). However, the Land Cruiser will ditch the V8 for a 3.5-liter turbo V6, offered with and without a hybrid system. Notably, the hybrid will not be the same as the one found in other Toyota cars, but a combination 10-speed automatic and motor that's more suitable for a heavy vehicle.  Last but not least, the report states that Toyota will also create a GR Sport version of Land Cruiser. Presumably, that means some dressier aero bits, larger wheels, and a suspension more tuned for highway, um, cruising.  The Land Cruiser is scheduled to debut in September 2021, while the Lexus may follow a couple of years later, despite being developed in parallel. The LX is considered to be more of a Lexus flagship than the LS sedan in many parts of the world, so it makes sense that Toyota will continue offering it. Related Video: