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Lexus LF-1 Limitless looks like a curvy crossover concept

Lexus released a teaser for a new concept that will make its debut at the 2018 Detroit Auto Show, and it has quite the name. The company calls it the LF-1 Limitless, a name that wouldn't sound out of place on a battleship. According to Lexus, the name was chosen because this concept "is a flagship crossover that redefines the boundaries of luxury." Frankly, the boundaries that make up the high-dollar crossover segment are definitely well-tread by now. What we can tell is that the concept's heavily raked D-pillar suggests it will have a coupe-inspired look similar to the BMW X6 and Mercedes-Benz GLC Coupe. The bodywork features many curvy lines and exaggerated wheel arches. It will be interesting if this LF-1 has flagship size to go with its flagship description, which would put it in competition with the upcoming Audi Q8. This concept is well-worth keeping an eye on, since Lexus has a history of previewing future production models with the LF moniker. Examples include 2009's LF-Ch that became the CT 200h, 2012's LF-LC coupe that became the LC 500, 2013's LF-NX that became the Lexus NX crossover, and 2015's LF-FC that became the new LS sedan. Not everything makes it to production, such as the LF-SA mini car, and the LF-C2 that suggested an RC convertible. But there's a strong enough history of production cars coming from LF concepts that this LF-1 could be the preview of a new production model. Related Video:

Lexus might introduce an all-electric successor to the CT hatchback

Despite sales of the Lexus CT hybrid hatchback ending last year in the U.S., Lexus isn't planning to abandon the hatchback segment in favor of the new compact crossover, the UX. The CT remains on sale in some countries, and Lexus's European boss is adamant the brand has to keep offering hatchbacks. Talking to the British AutoExpress, Lexus's Pascal Ruch says the CT has an important purpose, which is introducing new customers to the Lexus brand. Ruch told AutoExpress that the CT has a high "conquest ratio" of 70-75 percent, and that a CT customer is different from the envisioned UX customer. "I believe that all the segments we are now in, it's important to stay there," added Ruch. AutoExpress says the CT could be replaced in 2020 with a model that would be offered both as a hybrid and as all-electric, built on Toyota's new TNGA global platform. The hybrid is likely to be the 177-horsepower 2.0-liter unit seen in the new European Auris, which corresponds to the new U.S. market Corolla Hatchback. The CT's successor could be sold as both a conventional hatchback and a more crossover-like version, much like the new Ford Focus and its Active trim level; Ruch says Lexus is thinking through a new approach for the CT. The CT was introduced way back in 2011, selling some 15,000-17,000 examples per year in the U.S. until its first really weak year, 2016, which saw less than 9,000 cars sold. The following year, which proved to be its last model year in the United States, sales dropped under 4,700. In Europe, it's different for Lexus: The brand overall sells only some 45,000 cars per year, and the CT's steady sales of more than 8,000 cars per year are quite important for it. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.