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Lexus files to copyright LC 500 nameplates [UPDATE]

UPDATE: Reached for comment, Lexus told Autoblog that it "cannot offer comment on the potential naming of a production version of the LF-LC concept" and pointed out that automakers trademark nameplates as a matter of course. Some automakers already slap a production-ready name on their concepts, but not Lexus. The Japanese automaker typically labels its show cars with the letters LF-XX. So when we heard that Toyota had green-lit the LF-LC concept for production, we naturally started wondering what name the production version would carry. But if the latest intel is any indication, we can stop wondering. According to Lexus Enthusiast, the automaker has filed to trademark the names LC 500 and LC 500h in a variety of markets – including the United States, Canada and Australia. The application tells us a number of things: first of all, that the LF-LC will retain that second set of letters along the road to production (like the NX but unlike other recent Lexus concepts). And secondly, it indicates what engines we can expect to find under the hood. The 500 designation would seem to suggest that the base version of Lexus' upcoming halo sports car will pack the 5.0-liter V8 from the RC F. The bigger question mark is over the hybrid version. Current gasoline-electric models in the company's lineup include the RX 450h (based on a 3.5-liter V6) and the LS 600h (with a 5.0-liter V8). For the LC 500h, Lexus could be planning a more potent electric motor to mate to the 3.5L V6, or planning a new powertrain altogether.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Flower petal-covered Lexus UX 250h wins art car competition

We confess not to know the first thing about art, so perhaps we don't quite get why anyone would want to cover every inch of a Lexus UX250h with flower petals. It's not as if it's an easy thing to do. But not only has someone done it, the resulting car has actually won an art car competition sponsored by the luxury marque. Without the flower petals, the Lexus UX is actually a pretty sharp looking compact premium crossover. It wears the Lexus design language with its many crsip creases and angled lines better than most of its fellow L-badgers. In fact, we can think of others whose sheetmetal would look better under a veil of paper blossoms. The winning entry, created by a design outfit called Clap Studio out of Valencia, Spain, beat five other Lexus UX art cars to win the contest. It took artists Jordi Iranzo and Angela Montagud a month to attach the thousands of paper cutouts to the body. "Our concept is a Zen garden that represents a state of mind: calm, pure consciousness,” they explained. The duo also point out that the car looks very different depending on the light, as the petals reflect and cast shadows in varying directions. Other entrants included more traditional art cars, with elaborate paint jobs, textures, or random objects affixed to them. At least one appeared to be covered in actual, not abstract, flora. Only the winning proposal was actually built, it seems, so in real life only one UX was defiled (or beautified, depending on your taste). Again, we don't know much about art. Related video: