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Lexus NX rolls on wheels made of ice

To create this rolling ice sculpture, Lexus teamed up with London-based Hamilton Ice Sculptors, which fitted the compact luxury crossover with wheels and tires crafted from ice. The sub-zero craftsmen then deep-froze the entire vehicle, stored it at -22 degrees Fahrenheit, and drove it around London – pleasantly surprised to find that it started on the first try. As far as publicity stunts go, the finished product looks even cooler than the cardboard IS that Lexus had crafted a few months ago or the biometric glow-in-the-dark RC F from this past summer. The project took three months of research, design, and testing to carry out. The wheels replicate the alloys on the NX with millimetric precision, right down to the tread pattern, and each one took a team of four craftsmen 36 hours of work to complete. Of course, blocks of ice would have a hard time supporting the weight of the vehicle – especially while in motion – so the frozen wheels were reinforced with clear acrylic discs. And to make it all glow, they were also fitted with in-wheel LED lighting. This isn't the first time we've seen ice sculptors apply their skills to automobiles, following the frozen Canadian Tire pickup, Toyota Land Cruiser, Nissan Cube, and Saab Aero-X we've seen in recently years. But this one is at least as cool, in one sense or another. Scope out the results in the video above, and the process that went into their creation in the making-of video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. LEXUS NX RIDES ON THE WORLD'S COOLEST WHEELS – CRAFTED IN SOLID ICE The concept of driving on ice has taken on a whole new meaning for Lexus, which has crafted the world's first set of working wheels and tyres made from frozen water. Brussels, Belgium - True to its mission of "creating amazing" and inspired by the craftsmanship that goes into every vehicle it makes, Lexus commissioned a team of ice sculpture specialists to explore how ice could be used in place of conventional alloy metal and rubber. After three months' research, design and testing, the finished wheels were fitted to a Lexus NX for the ultimate ice drive. The car itself was deep-frozen, stored for five days at -30°C (it started first time) before being driven off down a London road. The addition of in-wheel LED lighting added an extra dramatic dimension to the cutting-edge contemporary styling of the NX.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

Lexus jumps head first into turbocharging with its 2015 NX 200t

If Lexus is going to stay competitive, it needs to turbocharge sooner rather than later.
If there's anything that Lexus is experienced with, thanks in large part to its corporate parents at Toyota, it's hybrid powertrains. The automaker has hybridized tiny little four-cylinder engines, massive honkin' V8s and everything in between. So synonymous are hybrids and Lexus that it would be a shock to see a brand-new model released without an accompanying version with blue badging and a little "h" appendage to its name.