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Lexus says it's not worried about LS sales decline in face of S-Class, Model S

The Lexus LS is old. Sure, it received a refresh for model year 2013, but it hasn't had a clean-sheet redesign since George W. Bush was in office. It's the oldest vehicle in its segment, debuting in 2007, a full year before the current-gen BMW 7 Series, two years before the Hyundai Equus and Jaguar XJ and three years before the Audi A8.
This is particularly troubling as buyers flock to the heavily redesigned Mercedes-Benz S-Class, which debuted late last year, and the all-electric Tesla Model S. Despite this move, though, Lexus is (worryingly in our minds) not at all concerned.
"We don't feel it's a problem with the car," Brian Smith, VP of marketing for Lexus, told Wards Auto. "Many of the buyers in that segment want what's new and they're trying it."

Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

Lexus LF-SA Concept leaks its mini self ahead of Geneva

What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show