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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

It's a V8 party! Lexus IS 500, Cadillac Escalade and more | Autoblog Podcast #667

In this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. It's all V8s all the time this week, starting with the Land Rover Defender V8 unveiling, Lexus IS 500 F Sport Performance debut and pricing announcement on the Jeep Wrangler 392. Next, they move on to what they've been driving. Spoiler alert: That means more V8 talk. Zac has been driving the Cadillac Escalade with the 6.2-liter V8 and BMW M550i with its 4.4-liter twin-turbo V8. Greg and Zac take a pause from the V8 theme by discussing their shared time in our long-term Acura TLX. From this, they segue into a "Spend My Money" feature about garage lifts to finish the show. Autoblog Podcast #667 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown News 2021 Jeep Wrangler Rubicon 392 priced at nearly $75,000 2022 Land Rover Defender bulks up with a 518-hp V8 2022 Lexus IS 500 F Sport Performance brings back the V8 What we're driving BMW M550i Cadillac Escalade Acura TLX Spend my money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:

New Lexus small CUV may have been behind moving ES production to Kentucky

Lexus may have had another big reason - in addition to the financial incentives potentially worth up to $146.5 million that Kentucky offered - to move ES production to its Georgetown, KY plant. The ES has always been built in Japan, and a report at TheDetroitBureau.com claims that the Kyushu facility will be tooling up to build a new model thought to be a compact hybrid crossover expected to go on sale next year. While ES300h production would remain in Japan, shedding 50,000 units of traditional ES production would free capacity for what many think will be an important model in the Lexus lineup.
The new CUV will come in below the RX and be built on the platform of the RAV4. Speculation is that there will be an NX200t and an NX300h, the former possibly getting the 2.0-liter turbo Toyota engine due in 2014 - matching the predicted timeline for the CUV and supposedly also meant for an RX200t - and latter getting the same 2.5-liter hybrid powertrain in the ES300h. We'll see a preview of the Audi Q3 and BMW X1 fighter at this year's Tokyo Motor Show; the production version should be unveiled at the 2014 Geneva Motor Show.