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Lexus made an LX ride-on for a child with cerebral palsy

Ride-on vehicles, or Power Wheels as many know them, are a perfect way for young children to experience driving and cars for the first time. Unfortunately, certain congenital disorders can prevent some children from having that from experience. Lexus, in collaboration with Givewith and the Cerebral Palsy Foundation (CPF), wanted to help reduce the barrier of access to fun mobility, and has created an LX ride-on specifically customized for a girl with cerebral palsy.  Six-year-old Finley Smallwood has the most common motor disorder that affects children, cerebral palsy. According to the Center for Disease Control and Prevention (CDC), cerebral palsy is "a group of disorders that affect a person’s ability to move and maintain balance and posture." Because of this, she is unable to use ride-on vehicles the way they are currently built. Lexus was inspired by Finley to design and develop solutions that could get here into a car. The ride-on, which has the looks of a topless LX SUV, has several custom features. Finley has a tough time sitting for a long time, so Lexus added waist-high side padding and modified the seat. The LX ride-on also has an adjustable headrest, and a five-point harness to keep the driver safe, stable, and secure. Ingress and egress on current ride-ons can also be difficult, so Lexus lowered the vehicle and increased the size of the doors.  The largest change is the method of control. Because some children with cerebral palsy might not be able to use a foot pedal or have the strength to use a steering wheel, this ride-on doesn't have either. Instead, Lexus configured an armrest joystick to control the vehicle's direction and acceleration.   Lexus delivered the LX to Finley in March, which is National Cerebral Palsy Awareness Month. For a video profile of Finley and a behind-the-scenes look at the vehicle's development, visit Givewith.com. Related Video:     Featured Gallery Lexus CPF Power Wheels Auto News Toys/Games Lexus

2021 Lexus LC 500 Convertible First Drive | Is less roof better?

The azure waters of the French Riviera are set ablaze by the setting sun as a cool breeze wafts in from the Mediterranean. The warm breath from the neck-level heaters commendably compensate. The 2021 Lexus LC 500 Convertible turns inland, the road winding through the rocky terrain like an ebony ribbon. A stunning blonde in a vintage Ferrari waves as she passes by; a man resembling Pierce Brosnan, but richer, gives a thumbs up. I'm sure someone is having this experience during their first drive of the new LC Convertible, but it sure isn't me. I'm in Scappoose, Oregon, which is as picturesque as it sounds. It's raining. Hard. An old woman in a Subaru pulls out of the Dutch Bros. So yeah, this won't exactly be a romantic tale of car and locale meeting on equal terms of grandeur. Resplendent in Flare Yellow paint, the LC Convertible couldn't be more conspicuous here if there were literal yellow flares bursting from its tailpipes. Yet, even on the Cote d'Azure, the LC would assuredly stand out. Being the color of an electric banana helps, but it’s a stunning car in any shade. From the A pillar forward, it's identical to the LC Coupe, but as expected, things change rearward. Currently available in two colors — black and "sand" — the four-layer soft top fits snugly over the cabin and creates a much different silhouette than the coupe. Although the LC's shoulder line rises to roughly the same point in both body styles, it meets a black trim piece on the coupe that creates the impression of a "floating" roof that extends deep onto the tail, resulting in a tiny trunk lid. By contrast, that shoulder line meets the convertible's roof directly, which pinches the rear quarter window, abruptly ends the roofline and creates a comparatively vast plain of a trunk lid. From the rear and with the roof up, the coupe is the more elegant car. Roof down, it's debatable. To these eyes, that rising shoulder line creates a bit of the hunchback look you get with the 911 Cabriolet. There are other design changes. The trunk lid kicks up further and extends wider, creating a more pronounced integrated spoiler. Within it is the relocated brake light. Covering the lowered roof is a rigid tonneau cover with humps that neatly align with the back seat's headrests. Between them is a small wind deflector that manages to be enough when the windows are raised to create an impressively serene cabin in the brief moments when the drizzle clears to motor al fresco.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350