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Lexus shows off gaming-themed IS built with input from Twitch community

Lexus has revealed the 2021 "Gamers' IS," which was built in collaboration with the Twitch community as an "ultimate gaming space." Based on a 2021 IS 350 F Sport, the Gamers' IS looks every bit the part of a crowdsourced promotion, with every element chosen by community vote.  "The Twitch community dives headfirst into their passion of gaming, just as we did in designing the new 2021 Lexus IS as a pure expression of a sports sedan," said Vinay Shahani, vice president of marketing at Lexus. "We asked for their help designing their dream gaming space, and they answered in spades. Together, we created the ultimate fusion of design and performance in automotive and gaming." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The interior design is based around a theme called "Neon Tokyo," which, yep, that's what that looks like. An acrylic layer was added to the cabin ceiling with resin rain drops formed into it. Backlit with RGB LEDs, the ceiling is meant to give the feel of driving through downtown Toyko at night during a light rain shower. Neat. The passenger seat is where the gaming ostensibly happens, and elements here such as the type of monitor, controller bling and even the drinks in the center console (aka "gaming fuel") were chosen by the Twitch audience too. We're talking about a showpiece here, as is plain from the detail work. This looks like the sort of thing Lexus would have set up at CES and later this year at E3 (the annual Electronic Entertainment Expo), but it may have made the auto show circuit as well. It's not really much of a car, nor would it make a very good gaming space, but hey, it's colorful.

Lincoln MKC crossover adopts the Continental's grille

The last vestiges of the controversial split Lincoln grille are slowly being removed as the company revamps its lineup. It started with the MKZ and Continental, with the most recent rhinoplasty recipient being the Navigator. Now, based on spy shots, it looks like the MKC crossover will be the fourth to get the new corporate grille. Under the heavy vinyl coverings, we can clearly see the proud Continental-inspired grille. We can also see that it will feature the same chrome mesh with Lincoln badge-shaped openings found on other cars with the grille design. We can also assume that the headlights will receive a substantial refresh, but the lower bumper doesn't look particularly different. The rest of this prototype MKC looks the same as the existing model. The back is covered, which indicates that the taillights may be updated. We wouldn't expect a radically different look, since the MKC already has a full-width taillight treatment. We also noticed that the wheels appear to be inspired by the cool turbine wheels of the Navigator. Whatever the other changes are, we'll probably see them soon. This is clearly just a refresh, and so there's a good chance we'll see the production model revealed by the end of the year, or early next year at the latest. Related Video:

Lexus builds a one-off IS 350 with a record player in the glove box

The latest Lexus to undergo modification for the company's marketing efforts is called the Lexus IS Wax. That's because it's for vinyl lovers, and contains an actual car-mounted record player that, Lexus claims, does not skip. Earlier this month we saw a sneaker homage to the Lexus IS. It, and now the IS Wax, are part of Lexus's "All In" campaign that lets influencers in creative fields loose on a luxury sedan. The goal is to put the Lexus brand in front of others in that field, even if they are largely unrelated to anything automotive. Just last month, the company presented a gaming-themed IS built with input from the Twitch streaming community.  As such, the press release for the Lexus IS Wax does not once mention that the car was based on a Lexus IS 350 F Sport. We can only deduce that because it wears the more aggressive fascia, 10-spoke wheels and F Sport badge that comes with the higher performance version. On the other hand, the press release does mention the names MC Madlib and KAYTRANADA, which we guess have some meaning to people in the music world. Lexus claims that the record player will not skip, even on a bumpy road. The record player was partially 3D printed and modified with carbon fiber and machined aluminum. It had to be a custom job to fit into the car's glove box. Impressively, it actually plays a 12-inch record and emerges and retracts into the glove box with some sort of motorization. Very little is revealed about how they dealt with the skipping, except to say that a rotating stepper motor helps stabilize the turntable when the car' in motion, and a silicone cushion underneath it helps absorb some of the bumps.  Oh yeah, it was wrapped in matte black as well. Helpfully, Lexus provided a few quotes from its collaborators. Said Madlib, I take [music I've created] to the car, test it out. Every time. That’s the big test. To have the turntable in a Lexus? ThatÂ’s beyond.” Said KAYTRANADA, "When Lexus said they wanted to build this car, I didnÂ’t think it was possible. It was amazing to see and hear vinyl playing while cruising in a car." Presumably, the target audience will be more impressed with the 1,800-watt, 17-speaker Mark Levinson sound system than the 311-horsepower V6 and 280 lb-ft of torque. If you're curious about how the Lexus IS Wax was created, you can watch the two-part video. Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.