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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

This 'tattooed' Lexus UX is the first of its kind, and we love it

Lexus commissioned the first “tattooed” car ever, and itÂ’s chosen the UX as the tattoo artistÂ’s canvas. Art cars and special projects catch our eye sometimes, but this particular project is one of the most intriguing works of art on a car weÂ’ve seen in a long time. The process that tattoo artist Claudia de Sabe went through to translate her vision onto the UX is what weÂ’re really interested in here. Since the UX is obviously a metal car, de Sabe needed to use a Dremel tool to drill away the blank white surface paint, exposing the bare metal underneath. Those painstakingly drilled lines were used as the pattern for the art taking shape. She had to be unerringly precise in her work. After all, thereÂ’s no magic eraser for drilling into a carÂ’s metal body panels. Spending that much time free-drawing with a Dremel is intensive and demanding work, too. Comfortable positions are hard to come by, and a slip could be disastrous. After the pattern was drilled in, de Sabe switched to car paint and brushes. The koi fish and waves were painted on by hand, and then finally, de Sabe used gold leaf to create highlights in the paint and give it a stronger 3D effect. To protect the artwork, a layer of lacquer was applied, making it possible to drive this UX on the road. From the planning stages to the finished product, Lexus says it took six months. The in-studio work from de Sabe (and her tattoo artist husband who assisted her work) took place over five eight-hour days. “My main inspiration for the design of the car was just all the beautiful artwork that IÂ’ve seen in Japan, in the temples, ukiyo-e prints, all of that artistic background,” de Sabe says. Tattooing a car isnÂ’t cheap either, as Lexus estimates this bespoke work would cost “upwards of GBP120,000” (about $140,000). Lexus made a video featuring de Sabe explaining her work and showing the “tattooing” in progress. ItÂ’s worth a quick watch, so check it out below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Lexus building just 650 Black Line RC coupes

Lexus has yet another limited edition line of cars on the way, following up on its special RC F and GS F models. The new edition is the RC F Sport Black Line, and it's actually not available on the V8 RC F. It's only for the turbocharged four-cylinder RC 300 and naturally aspirated V6 RC 350. What the package adds is either gloss black or silver paint accented by black chrome trim on the grille and windows rather than the standard shiny silver chrome. Other exterior details include matte black wheels and brake calipers in either orange or black. The black and orange theme continues inside, where orange stitching stands out against a black interior. The steering wheel is unique to the special edition and has black-stained wood trim. The special edition goes on sale this spring. Only 650 examples will be built. In addition to being available on either the four-cylinder or V6 models, it can be had with rear- or all-wheel-drive. The base prices start at $52,725 for the rear-drive four-cylinder and go up to $57,115 for the all-wheel-drive V6. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2018 Lexus RC F Sport Black Line: New York 2018 View 13 Photos Image Credit: Live photos copyright 2018 Drew Phillips / Autoblog.com New York Auto Show Lexus Coupe Luxury lexus rc