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Lexus back in luxury sales race after three-year absence

Think the only challengers for the title of best-selling luxury brand hail from der Vaterland? Wrong. Lexus outsold the likes of Mercedes-Benz for the second time in 2014 last month. In fact, the Japanese luxury marque's total sales this year are a mere 12,000 units behind BMW.
Lexus was able to move 26,921 vehicles last month, a year-over-year increase of 21.1 percent, respectively. Mercedes, meanwhile, was just barely beaten, moving 26,617 units in April. The difference, though, is that Lexus has made far bigger year-over-year gains than Mercedes, which recorded a YOY increase of just 4.13 percent.
This is particularly troubling for the Germans, as it marks a return to form for Lexus that we haven't seen since before the March 2011 earthquake and tsunami that decimated Japan. Prior to that natural disaster, Lexus enjoyed nearly a dozen years at the top of the luxury heap.

Lexus Bladescan is another new headlight safety breakthrough U.S. won't get

Lexus is back at it with innovative lighting technology. The BladeScan headlights available in Europe on the 2020 RX utilize a new mechanism for throwing light further down the road, aiming that light more precisely, and doing so without blinding other road users. Lights from other OEMs with the same capabilities have increased the number of LEDs inside the housing for finer control. The BladeScan module inside the Lexus lights holds the number of LEDs down to 10 on each side of the RX, which Lexus says is a more cost-effective solution. In fact, BladeScan uses fewer LEDs than Lexus' most recent adaptive high-beam system, which has 24 LEDs on each side. The LEDs in the new module are arranged in two rows, eight on top, two on bottom. The diodes are fed information about objects ahead, and adjust their intensity to dim light aimed at an oncoming car, or illuminate a pedestrian by the roadside. However, the LEDs don't shine their light down the road, they shine their strobing light onto two blade-shaped mirrors — hence the name BladeScan — that rotate at high speed. The light reflects off the mirrored blades and into a lens, which orients the beam down the road. Not only is the reflected light easier to handle for oncoming drivers, the system has aim accurate to 0.7 degrees. Lexus' current adaptives are accurate to 1.7 degrees, making BladeScan a 143-percent improvement. That means the new feature can throw even more light into areas that are hard to reach with current lights — Lexus says pedestrian recognition at night has increased from 105 feet to 184 feet. Buyers of the 2020 RX will be able to take advantage when the new crossover goes on sale in Europe later this year. Naturally, U.S. Federal Motor Vehicle Safety Standard No. 108 means we won't get BladeScan — that goes for you, too, Canada. The now-52-year-old U.S. law mandates a single low beam and a single high beam setting, with no intermediate settings and no activation of high and low beams simultaneously. Toyota, Audi and BMW have been trying for six years to get FMVSS 108 changed to permit new and potentially lifesaving headlight technologies. The automaker wrote in a statement to Carscoops, "Last December, Lexus submitted a petition to NHTSA to allow ADB in the United States. Currently, we await the Agency's decision and hope to see an amendment in FMVSS 108."

2015 Lexus NX starts at $34,480*

Lexus has announced pricing for the 2015 NX crossover lineup, which goes on sale next month.
The NX 200t starts at $34,480, and the all-wheel-drive model adds a $1,400 premium to lift the sticker to $35,880 (*destination charges of $925 are not included in the prices). The 200t uses a 2.0-liter four-cylinder engine making 235 horsepower, and it's Lexus' first-ever gasoline-fed turbo.
The hybrid version, the 300h, starts at $39,720, and all-wheel drive tacks on $1,590 for a price of $41,310. The hybrid teams a 2.5-liter four-cylinder with an electric motor to generate 194 hp. Though power dips, Lexus anticipates this version will get a combined 33 miles per gallon with front-wheel drive when the EPA ratings are announced - a considerable leap when compared with the combined 24-mpg estimate for the turbo model.