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Lexus US execs want the LF-1 Limitless concept or something like it

Many years ago, Mercedes-Benz counted many blue moons debating about and then hinting at a full-sized SUV, before the GLS-Class arrived in 2007 (known then as the GL-Class). After that, Audi and BMW each grabbed a gilded handle on The Waffler's Cup, equivocating for years about a Q8 and an X7, respectively; both of those luxurious load-haulers are expected in showrooms soon. Having seen the Lexus LF-1 Limitless Concept at the Detroit Auto Show, we wonder if Lexus intends to hoe that same row - dodging years of questions about a production version of the LF-1 Limitless before finally committing. Lexus US general manager Jeff Bracken hopes that's not the case. His address to the unveil audience at the NAIAS included the appeal, "We have to build this vehicle," aimed at his boss, Lexus global chief Yoshihiro Sawa. Bracken stoked the flames of his own desire after the reveal, telling journalists, "We couldn't be happier if we turned this into a production vehicle," and, "We clearly have a gap at the high-end premium cross-utility segment." We're certain plenty of his colleagues share the sentiments, and why wouldn't they? A Lexus LS-based family functionary begs the question, "Why isn't this already a thing?" The LF-1 Limitless does fierce, futuristic service to its Ghost in the Shell design philosophy of "molten katana," and Lexus needs a proper three-row crossover. Not the three-row RX, nor the opulent, cretaceous GX and LX SUVs, but a unibody crossover to challenge the aforementioned German rivals. If Lexus really does "want to be the brand which is emotionally connected with the customer," it would do well to begin its courtship with this rose-copper gem. Related Video: Featured Gallery Lexus LF-1 Limitless Concept: Detroit 2018 View 13 Photos News Source: Wards Auto Detroit Auto Show Lexus Crossover Concept Cars Luxury lexus rx lexus crossover

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2018 Lexus LC 500 | Drivers' Notes

The 2018 Lexus LC 500 is the latest and greatest sports coupe from Japan. The 471-horsepower luxury spaceship looks like something straight off the auto show floor. Few cars have made the transition from concept to production with so little change, and unsurprisingly, the LC gets plenty of attention. While sports cars are great on winding roads and flat-out around a racetrack, the compromises in pursuit of performance can show when you actually try to live with one every day. That said, a car that pulls at your heartstrings can be forgiven for a lot. Senior Green Editor John Beltz Snyder: On my night with the Lexus LC 500, I was tasked with picking up my toddler, Wolfgang, from daycare. I wondered if I'd even be able to shoehorn the child seat into the coupe's tiny rear row. I moved the front passenger seat up as far as it would go and folded it forward, unclipping the seat belt from the shoulder strap holding it in place. I was able to get the child seat in its rear-facing position (my son's not quite two years old), and was happy to see that the LC had latch brackets, which made installation a little easier. I had to leave the passenger seat moved up and leaning forward, but the child seat fit properly. When I escorted Wolfgang out of daycare and to his ride, he said "Crazy car, Papa." Then I had to climb in the rear seat on the driver's side to clip him in. Totally worth it, though. He loved the car, and wanted to check it out more completely when we got home. And the LC 500 got a lot of looks from other motorists. Rubberneckers slowed down to check out the car on Woodward, and lingered as they passed me on the highway. The one thing I couldn't share with them was the full song of the car's 5.0-liter V8. Only in a couple instances when I was alone on a clear, country road could I mash the right pedal to enjoy the throaty sound of the exhaust as the engine revved to the top. In regular traffic, with a 10-speed automatic transmission keeping the revs low, the sound is much more subdued. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Editor-in-Chief Greg Migliore: The LC 500 is one of the most drop-dead gorgeous cars I've driven this year. It's simply a stunner. The curves, the angles, and the creases all work in harmony to create the rare design that's busy yet also cohesive. Everything plays a role, even if it's a bit over the top. It attracts a lot of attention.