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Toyota fills in details about its future design direction and global platform

"In the future, out of 100 customers, we want to excite ten of them instead of not offending all 100."
Almost all of the details about the Toyota New Group Architecture (TNGA) strategy have come out since the initiative was first reported on in March of this year, but Autoblog did learn a few new things about it on a recent trip to Japan. Probably the second-most important detail is that each new segment platform will be based around a common hip point to create an "optimal driving position architecture."

Will.I.Am stars in new Lexus NX commercial, designs a version for Paris

Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.

Lexus LFA prototype spied lapping the Nurburgring with new bodywork

The Lexus LFA was a real engineering tour de force. Sure, it was stuck in development hell for years, and the 4.8-liter V10's 552-horsepower output wasn't super impressive when it came out, but it integrated a ton of expertise Toyota gained from its F1 team in the early to mid 2000s. Unfortunately, it didn't sell well. Last year, we found there were a few new models sitting on dealer lots, five years after the 500-model run ended. Still, it looks like Toyota may not have given up on the idea of a race-derived flagship for Lexus, at least based on this prototype running around the Nurburgring this week. At first glance, the car pictured here looks like an LFA with the Nurburgring Package and some camouflage on the front and rear fenders. If you look closely, you can see that the fenders are significantly wider than on the standard LFA. Based on the license plate, this appears to be the same car with two different sets of wheels. Lexus may simply be swapping out worn tires, or they may be testing different wheel and tire combinations to fit the wider wheel wells. Anything beyond this is just speculation. There have been rumors of a new flagship Lexus sports car that sits atop the LC 500 and LC 500h. We saw the Toyota GR Super Sport Concept back in January, though that car looks nothing like what we see here. As much as we would love that sweet Yamaha co-developed V10 to carry over, we're not holding our breath. Some sort of hybrid powertrain is almost a certainty. Maybe Lexus and Toyota could pull some tech from its Le Mans-winning TS050 Hybrid race car. Related Video: