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Super Bowl commercials: Steven Tyler, Emerson Fittipaldi, Keanu Reeves and more

Sunday is Super Bowl LII, which means America will immerse itself in high-calorie potluck fare, garish halftime-show entertainment (Justin Timberlake, bringing sexy back, but not that kind), the most expensive and over-the-top TV ads of the year, and — oh yeah — a football game between two teams connected by Amtrak's Northeast Corridor line. What else you gonna do on the first Sunday of February? As usual, automakers plan big, splashy TV spots to reach all those gajillions of eyeballs glued to the teevee, though the list may be shorter than in previous years. Here's a roundup of what we know is coming. Hyundai Hyundai will test the football/futbol divide with a 60-second spot starring a youth-soccer ref who arrives for the game dramatically and just in time in his 2018 Kona. Only it's Super Bowl Sunday, so he — along with the two coaches, and apparently most of the parents — are eager to get on with their game-day plans. Advantage: football, being the message, we guess. The ad does make a quick plug for Hyundai's BlueLink nav system, but this is only nominally about the car. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Hyundai also plans a 60-second ad that recognizes people fighting pediatric cancers and highlights its own nonprofit organization that focuses on the cause, according to Reuters. Kia This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The Korean automaker will put Aerosmith frontman Steven Tyler behind the wheel of its new Stinger on an abandoned racetrack. The former " American Idol" host promptly puts it into reverse, going back to his '70s heyday, courtesy of some CGI, to the strains of "Dream On" played backwards. Trotting out an almost-70-year-old to relive some classic rock glory fits the Super Bowl template to a T. Two-time Formula One and Indianapolis 500 champ Emerson Fittipaldi also makes a cameo. It airs in the third quarter. Lexus This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus teams with Marvel Studios to preview its forthcoming movie "Black Panther," which arrives in theaters Feb. 16. In "Long Live The King," the Black Panther, a.k.a. King T'Challa, played by Chadwick Boseman, dispatches some bad guys to recover stolen Vibranium after clinging to the roof of a speeding 2018 LS 500 F Sport, driven by co-star Danai Gurira.

TMG still developing Lexus LS Sports 650 [w/video]

If you're going to make a super sedan, you'd better do it in Germany. That's where Audi, BMW and Mercedes-Benz do it, along with third parties like Alpina, Brabus and G-Power, among others. Deutschland is the epicenter of the movement, regularly churning out the most powerful four-door rockets in the world. It's also where one of the racing divisions for Toyota has been hard at work on the TMG Sports 650.
Toyota Motorsport GmbH started with a Lexus LS and turned it into a 641-horsepower, twin-turbocharged super sedan it revealed late last year at the Essen Motor Show. But though we haven't heard much about it since then, the team behind Toyota's F1 and Le Mans efforts are apparently still hard at work on the project.
Speaking with Lexus' own UK blog, TMG chief Alastair Moffitt revealed that the project started way back in 2010, shortly after Toyota shut down its F1 program and left the racing team with nothing to do. The 5.0-liter twin-turbo V8 was initially producing as much as 800 horsepower, but has since been refined to 650 so that it could theoretically be put into production and onto the road.

2021 Lexus LS 500 F Sport First Drive | The Midas Touch

There was one glaring problem with the Lexus LS 500 prior to this year’s refresh: the Remote Touch infotainment system. To put it simply, it was a nightmare to use and a potential deal breaker. As it does in other Lexus products, Remote Touch featured a large display controlled by a laptop-like touchpad that was difficult and distracting to use. Lexus has surely tired of hearing the complaints from reviewers and customers alike, and for 2021, there's a touchscreen. Hurrah! That's clearly the biggest update for the 2021 Lexus LS 500, but the four-door flagship is treated to a number of other improvements for its mid-cycle freshening as well. Considering the totally new Mercedes-Benz S-Class is bearing down in the LexusÂ’ rearview mirror, itÂ’s smart timing. Lexus allowed us to live with both the 2020 and 2021 LS 500s for a couple days to ensure weÂ’d notice every last difference between them. It takes a sharp eye to see what designers have massaged on the exterior. Look closely, and youÂ’ll notice the snazzy Z-shaped headlight fixtures have lost the Z. ItÂ’s a cleaner design, but does subtract from their flashiness. The big spindle grille is present and accounted for — Lexus applies a darker finish to it this year. ItÂ’s still as shouty and in-your-face as it gets for a car in this class, which isnÂ’t easy considering the 7 SeriesÂ’ new snout. Lexus had to redesign the dash for the touchscreen to be reachable. The large 12.3-inch widescreen that was shoved way back and nestled under a hood in the previous two-tiered dash design has been pulled way out to stand on its own in tablet-like fashion for 2021. The illuminated graphic panel that was adjacent to the infotainment screen is gone. The look is ultimately less integrated and harmonious, but at least itÂ’s usable now.  2021 Lexus LS 500 F Sport View 27 Photos Improving how the LS 500 drives was also on LexusÂ’ to-do list with this update. ItÂ’s still powered by a 3.5-liter twin-turbo V6, but Lexus is using a new piston design that makes the engine quieter when cold. The wastegate control was updated to improve both performance and efficiency, and the 10-speed automaticÂ’s shift logic was re-calibrated to be smarter when the driver asks for power. Even with the changes, output is unchanged at 416 horsepower and 442 pound-feet of torque. ThatÂ’s enough to get our rear-drive LS 500 F Sport from 0-60 mph in just 4.6 seconds, all while leaving a long patch of rubber in our wake.