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Lexus confirms three-row RX coming by 2018

Now seems like the perfect time for Lexus to launch a three-row version of its RX crossover. Not only are CUVs flying off of dealer lots – as you probably already know, the RX is Lexus' best-selling model – there aren't all that many car-based luxury soft-roaders on the market for Lexus to compete with. Problem is, these things take time, and product planners don't always get the new-model cadence just right. Now, though, we at least have a tentative date for the extended-wheelbase 'ute's arrival. According to Automotive News, Lexus General Manager Jeff Bracken has confirmed that the brand is readying a three-row version of the RX with plans to have it in the clutches of salivating dealers by late 2017 or early 2018. Chances are, the new model will wear RX 350L badges in gas-powered guise and carry the RX 450hL moniker in hybrid form. As AN points out, these names were registered as trademarks earlier this month. That indicates we'll see both standard V6 and optional hybrid-powered versions of the three-row RX. Not only will the extended RX keep the same nomenclature, it'll also look pretty much the same as its five-seat siblings. According to Bracken, "We put so much energy into the styling you see now that we didn't want to compromise even with the third row." All we have to do now is wait, said Bracken. "They would just love to have it now. But I think they're quite relieved that they know it's coming." Related Video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

Lexus dumps RC F Super GT in favor of stunning LC 500 racer

Japan's Super GT series remains a favorite at the Autoblog office, because like British Touring Cars and Germany's DTM, the cars look vaguely like the ones you can actually buy, and the racing is close and intense. And next year, Japan's wildest racing will include the Lexus LC 500. Toyota and Gazoo Racing are phasing out the old RC F – which will continue racing here in the US GT3 ranks since it's barely a year old – in favor of Lexus' bigger, cushier two-door coupe. The racer depends on a 2.0-liter, turbocharged four-cylinder – just like every other car in the GT500 ranks – but unlike the 5.0-liter V8 or a 3.5-liter hybrid V6 in the LC 500s folks could actually buy. But let's ignore the mechanicals, because look at this monstrous racer. The LC is already the best looking car to wear Lexus' polarizing design language, but the aggressive cuts, angles, and oddly shaped headlights look great when paired with a Super GT car's aerodynamic appendages. Monstrous, flared wheel arches, a mammoth rear wing, and side skirts big enough to serve drinks on are just a few of the aero improvements for the LC 500 racer. Then, there's the really cool stuff, like the exhaust exit in the passenger side door. All cars should have side-exit exhausts in the door. According to Toyota and Gazoo's Google Translated website, the new LC 500 Super GT500 will campaign in the 2017 season. We can't wait to see it hit the track. Related Video: