1995 Lexus Ls400 Base Sedan 4-door 4.0l on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus flagship SUV, a true three-row crossover and an EV on the way, dealer says

Lexus is working to update its mostly dormant portfolio with new cars to populate currently unfilled segments. These will include a full electric vehicle, a true three-row crossover, and a flagship SUV. Many existing models will be getting updates as well, along with a new infotainment system. The agenda was outlined by the chairman of the Lexus National Dealer Advisory Council, John Iacono, in an interview with Automotive News. It very much reads like someone trying to show how much they know by spilling the beans on random bits of info they've heard (it's definitely not anything approaching official information from a company executive), so we'll take most of it with a fistfull of salt. Still, there's plenty here that certainly makes sense given the state of the current Lexus lineup.  Iacono says that Lexus has not been quick enough to fill new segments in the last two years. It was "only the service that kept people coming back," he says. Customers turned elsewhere because they couldn't find what they wanted in the Lexus lineup, even though the cars are "bulletproof." What those customers wanted, he says, included a three-row crossover. A couple of year ago, dealers rejoiced when the RX was stretched to accommodate a third row (pictured below), but it was only a stopgap to keep dealers happy. Iacono said this people-mover will arrive "relatively soon," likely referring to the luxury crossover set to be introduced this year. Lexus doesn't want to deviate from RX's philosophy because it's the brand's most successful product. Lexus does sell two other three-row vehicles, but the GX and LX are traditional body-on-frame SUVs derived from off-road-oriented Toyotas.  View 20 Photos Speaking of the LX, Lexus will soon be producing an SUV that Iacono believes will become the marque's flagship. The halo car crown will no longer be worn by the luxurious LS sedan or flashy LC grand tourer coupe. Instead, Iacono described this SUV as a niche off-roader that won't sell at high volumes, but will serve as a must-have item that makes the brand cool. To us, that sounds a lot like the previously reported Lexus-badged version of the next-generation Land Cruiser. Curiously, Iacono later refers to upcoming refreshes of the GX and LX, so perhaps the new flag-bearer will be called something else. Or, again, perhaps the chairman of the Lexus National Dealer Advisory Council just doesn't know as much as he lets on in this lengthy interview.

2017 LC 500 is the future of Lexus [w/video]

The 2017 LC 500 shows where Lexus is headed. In this case it's not just a flashy grille and a big engine like earlier Lexus efforts. This time every facet of the engineering went into making the car handle better, and the styling and engineering were developed hand in hand. It won't set any sales records, but it will win a lot of eyeballs. Why is Lexus making another coupe? That's a fair question, as slow-selling two doors don't do much to improve market share. The reason for the LC is to make a statement, both in terms of style and engineering. It looks remarkably close to the 2012 LF-LC concept. And underpinning the taut styling is a new global architecture that will underpin future cars like the LS. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The LC 500 is Toyota's way of saying, yet again, that it's serious about reforming the Lexus reputation into one that include performance and style. On paper the 467-horsepower, 5.0-liter V8 (the same as in the RC F and GS F) performance claim looks like sloppy handwriting, but Lexus claims a 0-60 time of less than 4.5 seconds. Rumors abound that more power will come to the LC lineup in a few years, most likely in some kind of turbocharged form. Backing up the engine is a ten-speed transmission. Yes, ten. Lexus claims the gearbox is nearly as fast as a dual-clutch automatic, and that the overall size is smaller than some eight speed 'boxes. Underpinning the LC is an all new structure that includes carbon fiber reinforced plastic, aluminum, and high-strength steel. Torsional rigidity is said to be better than the all-carbon fiber LF A supercar. We're worried the ride could be on the stiff side, with run flat tires on both standard 20-inch wheel and the optional 21-inch wheels seen on the show car. All hope for retaining a pleasant ride lies with the suspension, which is nearly all aluminum. But as we mentioned, this car is skewed towards performance, and Michelin Pilot Super Sport tires on show car promised new levels of lateral grip for a big Lexus. What's more promising is the claim that Lexus spend triple the standard time developing the steering feel and handling. This could be the best-handling Lexus ever, but don't expect the LC 500 to be a Porsche 911 competitor. Preconceptions aside, the LC is bigger than a Carrera and that alone dictates a different character. The Lexus is closer to the Mercedes-Benz S-Class Coupe and BMW 6 Series in size.