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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Lexus hints at possible IS SportCross comeback [w/poll]

We're looking forward to seeing the 2014 Lexus IS in person next week at the Detroit Auto Show to see if its brazen design is any less polarizing in person, but Lexus (or at least its Facebook team) has dropped a not-too-subtle hint about the possible return of the SportCross body style - something in between a hatchback and station wagon. The current generation IS comes in sedan and convertible models, but this is an interesting teaser that might suggest an expanded IS lineup.
On its Facebook page, Lexus said:
Do you remember the '02 IS 300 Sport Cross with its style, utility and performance? Will we bring it back? Watch the 2014 IS premiere on Facebook in 6 days to find out!

Lexus trademarks enigmatic LX 600 nameplate

An American trademark filing suggests Lexus is about to expand its lineup of SUVs with a range-topping model named LX 600. The new nameplate asks many more questions than it answers. Discovered by AutoGuide, the filing seemingly corresponds to a stronger evolution of the Toyota Land Cruiser-based LX 570 that currently occupies the top spot in the Lexus SUV hierarchy. LX is, of course, the model, while 570 denotes the presence of a 5.7-liter V8 under the hood. By that logic, an LX 600 should have a 6.0-liter engine, and very likely a V8; we can't imagine Lexus selling an LX with 10 or 12 cylinders, for better or worse, and a 6.0-liter V6 would be a mammoth of an engine. One of the question marks hovering around the filing is whether 600 actually corresponds to the engine's displacement. There isn't a 5.0-liter V8 between the LS 500's fenders; it's powered by a twin-turbocharged, 3.5-liter V6. Carmakers are moving away from large-displacement engines to comply with looming emissions norms, and Toyota is on the front lines, so the theory of a 6.0-liter V8 in a Lexus flagship — even one that's relatively old-school — struggles to hold water. An earlier report claims the next-generation Toyota Land Cruiser will ditch its V8 in favor of the aforementioned V6, and it might be available with the LS 500h's gasoline-electric hybrid powertrain. The LX has always been nearly identical to the Land Cruiser in the engine bay, so it will likely surf the downsizing wave, too. Our intuition tells us 600 is too high for the base model, and the flagship hybrid would logically be dubbed 600h. Here again, we've reached a body-on-frame cul-de-sac. We can't forget about the possibility that Lexus will not slap the LX 600 nameplate on anything. Automakers routinely trademark names to protect them without planning on using them. The company hasn't commented on the trademark filings, and it hasn't shed light on the next-generation LX, so the speculation will continue until official information emerges. It's tentatively scheduled to make its debut in 2021, and arrive in showrooms in 2022, about a year after the new Land Cruiser. Featured Gallery 2019 Lexus LX 570 View 42 Photos Auto News Lexus SUV Luxury