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Lexus puts that vivid yellow LC500 concept into limited production

Back in August, Lexus crafted a vibrant yellow LC Inspiration Series concept car for the Pebble Beach Concours d'Elegance, complete with a lightly customized interior and carbon detailing. For the Chicago Auto Show this year, Lexus is bringing a limited edition production version with the same recipe. The Flare Yellow cars are offered in a series of 100 units, with an inscription on the carbon fiber door sill covers marking each car as part of the limited run. The semi-aniline seats have yellow stitching, like on the concept car, and the interior also has similar yellow door inserts. However, the 21-inch wheels were dark cross-spokes on the concept, and the production Inspiration Series wears a different, split five-spoke design in the same size. But it has same carbon fiber roof and grille insert as the concept car. As for the powertrain, it remains stock with a 5.0-liter naturally aspirated V8 producing 471 horsepower and coupled to a 10-speed automatic transmission. The 0-60 time is disclosed as 4.4 seconds. Lexus prices the Inspiration Series at $106,210 without destination fees (those are $1,025 for a typical LC). The 100 cars will be made available beginning in April. A stock LC500 starts from $92,300 plus destination. Related Video:

Lexus previews LF-LC GT Vision Gran Turismo

Hot on the heels of the Alpine Vision Gran Turismo, the next in line to showcase its concept for GT6 is Lexus. Dubbed the LF-LC GT Vision Gran Turismo, the design is apparently based on that of the Lexus LF-LC concept that debuted at the 2012 Detroit Auto Show in red, reappeared in blue at the Australian Motor Show and is tipped to reach production as the LC 500. The virtual reality concept appears to encompass many of the same design cues, but in racing guise – not unlike the treatment Lexus applied to the RC F GT3 concept last year and with a similar white paintjob. More than that we couldn't tell you, but Polyphony Digital – the game studio responsible for the Gran Turismo franchise – says the official unveiling will follow soon.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350