Lexus Is350 on 2040-cars

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Lexus pushing upmarket as others move down, LF-LC production hinted [w/video]

Jeff Bracken, Lexus' US group vice president and general manager, knows his company lost its position as America's biggest luxury brand back in 2011, and it's a mantle that his employer probably won't be getting back any time soon. That's because Lexus is electing not to follow the luxury segment's downmarket trend any more than its $32,500 CT 200h hybrid hatchback. "Since we won't be going down below $30,000, it will be very difficult for us to ever regain luxury leadership," Bracken admitted on Autoline After Hours late last week.
Rivals Mercedes-Benz, BMW and Audi all have new low-end entries on sale or in the wings to entice new buyers and fortify their CAFE scores, but Lexus has Toyota and Scion to capture sales underneath its lineup. Instead, Bracken hints that Lexus is going upmarket and higher-performance, fueling ongoing rumors of a LFA successor, or perhaps a new offering based on the lauded 2012 LF-LC coupe concept shown above, a production version of which could also slot in where the unloved SC convertible left off. "We need to begin bringing to market luxury performance... higher performance vehicles. IS-F certainly was the beginning of that, maybe on the lower end," says Bracken.
Later in the online video interview show, Bracken gets even more candid:

2015 Lexus RC 350

Luxury coupes like this new, 2015 Lexus RC 350 have got, to my mind, a more challenging mission than their all-out-performance variants; in this case, the recently reviewed RC F.
That's not to say that I think actual owners and shoppers of cars like the RC F, BMW M4 and Cadillac CTS-V Coupe only care about output figures and lap times. In fact I'd say that those are outliers in terms of how they get used most often. But the story that we reviewers tell - and that shoppers in the ego-boosted segment tell themselves before they pull the trigger - have a lot to do with what the car is capable of on the edge of its envelope.
Mainstream coupes can't rely on that kind of irrational pull, however, at least outside of the emotional world of styling persuasion. For a buyer to drop more than $40,000 on the RC 350, he or she will want tons of features, comfort, good looks, and, yes, a dash of sportiness to spice of the pot. Reason and desire seem a lot more balanced here. That's great news for Lexus, with its history of creating sensible luxury cars and a pretty composed luxury coupe in this new RC.

Lexus LC Coupe and Convertible add a bevy of official TRD parts

TRD stands for Toyota Racing Development, but that doesn’t stop the performance division from developing parts for Lexus products, too. One of those Lexus products it just released a set of performance parts for is the LC 500. The two-door coupe is our favorite Lexus for sale right now because of its excellent driving dynamics and stunning looks, so adding more performance is a good thing, right? WeÂ’ll stop short of saying itÂ’s a great thing for appearances in this particular instance. The parts shown here tend to muss up and clutter the LC's otherwise gorgeous design. That large rear wing, aero cowling above the rear seats and aero mirror cover all notch the aggressiveness up a level, but it makes the styling look a bit messier in photos. TRD does claim real performance gains from the parts, though. The modified side skirts reduce the amount of wind flowing to the rear tires, which makes the car slipperier through the air — TRD also claims a benefit in fuel economy and reduced wind noise. There are three new wheel designs, all offering a reduction in weight over the stock wheels and an improvement in rigidity. The wheels pictured on the car are the Lunanium Gun Metallic option. TRD says the giant aero cowl reduces wind noise in the cabin for the LC Convertible, and the big rear wing improves vehicle stability. Other available parts include a front spoiler (adds downforce, lowers front clearance by 30 mm), rear diffuser (adds moderate downforce, says TRD), smaller rear spoiler (improves stability at speed), and a “performance damper.” Details are short on this damper, but we can assume itÂ’s slightly stiffer than stock and could offer a noticeable handling improvement. ThereÂ’s a 3-D mini configurator you can play around with on TRDÂ’s site, too. You can only choose between the exterior color, interior color and aero cowl cover, but itÂ’s worth it to see what the mods might look like on your particular LC. Interestingly, the aero cowl sitting above the rear seats can be had in either black or white. Availability of the parts in the U.S. is still unclear, but weÂ’re reaching out to TRD and will update with any news we might hear.  Related video: