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Lexus US execs want the LF-1 Limitless concept or something like it

Many years ago, Mercedes-Benz counted many blue moons debating about and then hinting at a full-sized SUV, before the GLS-Class arrived in 2007 (known then as the GL-Class). After that, Audi and BMW each grabbed a gilded handle on The Waffler's Cup, equivocating for years about a Q8 and an X7, respectively; both of those luxurious load-haulers are expected in showrooms soon. Having seen the Lexus LF-1 Limitless Concept at the Detroit Auto Show, we wonder if Lexus intends to hoe that same row - dodging years of questions about a production version of the LF-1 Limitless before finally committing. Lexus US general manager Jeff Bracken hopes that's not the case. His address to the unveil audience at the NAIAS included the appeal, "We have to build this vehicle," aimed at his boss, Lexus global chief Yoshihiro Sawa. Bracken stoked the flames of his own desire after the reveal, telling journalists, "We couldn't be happier if we turned this into a production vehicle," and, "We clearly have a gap at the high-end premium cross-utility segment." We're certain plenty of his colleagues share the sentiments, and why wouldn't they? A Lexus LS-based family functionary begs the question, "Why isn't this already a thing?" The LF-1 Limitless does fierce, futuristic service to its Ghost in the Shell design philosophy of "molten katana," and Lexus needs a proper three-row crossover. Not the three-row RX, nor the opulent, cretaceous GX and LX SUVs, but a unibody crossover to challenge the aforementioned German rivals. If Lexus really does "want to be the brand which is emotionally connected with the customer," it would do well to begin its courtship with this rose-copper gem. Related Video: Featured Gallery Lexus LF-1 Limitless Concept: Detroit 2018 View 13 Photos News Source: Wards Auto Detroit Auto Show Lexus Crossover Concept Cars Luxury lexus rx lexus crossover

2014 Lexus IS 350

Long regarded as one of the best driver's cars of all time, the BMW 3 Series has always been targeted by luxury automakers trying to create their own exciting, bang-for-the-buck sport sedan. For years, BMW has managed to ward off would-be rivals to its iconic 3 Series, but the combination of a softened F30 and solid, hard-hitting competitors could soon relieve the car of its crown. While the all-new Cadillac ATS has received the most publicity in this segment since its introduction, the 2014 Lexus IS has come on strong in its third generation to put plenty of heat on the 3 Series as the current-best luxury sport sedan.
The IS might be Lexus' most important launch in some time, as a new, strong attempt to draw younger buyers into showrooms. Rather than taking the same conservative path as the preceding IS, Lexus attacked the new car's design with enthusiasm. Exaggerated exterior styling, while certainly polarizing, definitely gets this car noticed.
We've certainly noticed the 2014 IS, with a couple of first drives (for the IS 250 prototype and the IS 350 F Sport) and a Quick Spin so far. This time around we had a chance to get a little more intimate with a staple of the new IS lineup: the non-F Sport, rear-wheel-drive IS 350.

Lexus bringing next-gen IS to Detroit

With ES, GS and LS models all now minty fresh at your local Lexus showroom, it was only a matter of time before we had official word that the company's IS had a replacement in the wings. That word has come down today in an ultra brief press release that names the date and venue that the sheet will be pulled on the new car: January 15th in Detroit at the North American International Auto Show.
Don't pay too much attention to the test mule in these dusty spy shots, we're told that the small Lexus has been "completely redesigned" from the inside out and that it has drawn inspiration from the sultry LF-CC concept car. In LA we learned that the LF-CC has been green-lit for production, so we'd expect to see a lot of cues from that car (in the gallery below) lifted directly for the all-new IS. New fang-face, here we come.
While a coupe and a convertible version of the next IS are undoubtedly in the cards, too, we'd guess that the sedan will be first to go on stage at Detroit next month.