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These are the top luxury cars bought by people entering the segment for the first time

Let's say you just got a big promotion at work or the kids are moving out of the house, and you finally have some extra money. You decide to blow it all at once and treat yourself by upgrading your ride. Naturally, you look to a luxury automaker. What do you choose?
Models like the Audi A3 and Mercedes-Benz CLA-Class may be tailor-made to introduce buyers to the premium segment, but a new study finds that they don't garner the highest rates of non-luxury customer conquests. It turns out that a Volvo leads among folks moving up to a premium brand, and it isn't even one that's made anymore, at that.
A recent study by Polk and IHS Automotive looked at what models had the highest rates of buyers upgrading from a non-luxury segment. The information comes from its new vehicle registration data through April 2014. All ten top models boasted conquest rates of over 50 percent, but the Volvo C70 led the field with 68.01 percent of its customers coming from non-premium brands.

Lexus lets enthusiasts build their own LFA to celebrate model's 10th birthday

Lexus launched production of the LFA, a limited-edition supercar still venerated in 2020, in December 2010. While fans would undoubtedly love to see a second-generation model to mark the occasion, the Japanese firm is celebrating 10 years of LFA production by releasing a paper model that enthusiasts can print and build at home. 500 units of the life-sized LFA were made by hand in Japan between 2010 and 2012. The paper model will be hand-made, too, but builders need to arm themselves with scissors and glue instead of wrenches, and production isn't limited. Anyone can print out the templates (which are included in our gallery) and put the car together. Lexus released four templates: one is blue, one is orange, one is white and one wears the colors of the Gazoo Racing team. Building each car is fairly straight-forward, and basic instructions are shown in our gallery. Lexus estimates assembly takes about an hour and a half, and it suggests folding the paper against a ruler to create a perfectly straight edge. It also notes builders should print out each template on A3 paper to make a bigger car. Full building instructions are published on the Lexus United Kingdom media site. Folks who make their own LFA at home are encouraged to share their creation by tagging the brand on its social media channels. We'll award bonus points to anyone that manages to make a paper version of the naturally-aspirated 4.8-liter V10 engine. As for a second-generation model, our advice is not to hold your breath. Lexus is focusing on other projects, like developing electric powertrains, and it doesn't sound like a follow-up to the LFA is high on the company's list of priorities. It hasn't been ruled out, however. "I love it, but we need your help. We need strong requests for a new LFA from the media. This can help us proceed," vice president Koji Sato told British magazine Autocar in 2019. Related Video:

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.