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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Hardcore Lexus RC F spied along with facelifted model

The Lexus LC F isn't the only high-performance Lexus spied testing. Another of our spy photographers caught a hardcore version of the RC F sports coupe out testing with its more mild-mannered sibling, the latter of which was trying to hide its mild facelift. Of the two cars, the RC F is the more interesting for a couple of reasons, and not just because it will be the faster of the two. First of all, it looks like this RC F will be significantly lighter than the current model. The weight savings will likely come mainly from new carbon fiber panels that include the bare carbon hood and roof panel. It's possible Lexus will have found some other areas to save weight, but these parts are all we can see at the moment. The other reason this RC F is grabbing our attention is the impossible-to-miss rear wing. Its tall supports, large size and bold end plates signal that this is more of a track car than just a fast road car. Whether it delivers track-car levels of downforce has yet to be seen. The fixed wing is also likely lighter than the power-retractable one on the regular RC F. Another performance upgrade we can see are the giant cross-drilled brakes. One of the big mysteries of this car is of course whether Lexus will have upgraded the powertrain to match the other upgrades. We're not getting our hopes up. Lexus only has two versions of the 5.0-liter V8 (that we know of): the RC F version that makes 467 horsepower, and the LC 500 version that makes 471 horsepower. We could see Lexus using the slightly hotter LC version, but likely nothing new. Part of what leads us to think that is the RC F GT Concept Lexus built for Pikes Peak a few years ago. That car got loads of light parts, a roll cage and a wide body kit, but it had just the same 467-horsepower V8 as any other RC F. View 15 Photos As for the other RC on display in these spy shots, it gives us a solid look at the coupe's upcoming midcycle refresh. Interestingly, it appears Lexus has abandoned the split lights that had the Nike "Swoosh" style running lights. Now everything is integrated into single units. The outboard grilles now have more prominent strakes in them, and there's now a small grille or air inlet at the base of the main grille. Around at the back, there are almost no changes that we can see through the camouflage. Only a possible extension of the diffuser between the rear reflectors is all that shows through.

Toyota may put Mirai hydrogen fuel cell powertrain into a Lexus

Toyota is hoping to define the world of hydrogen fuel cell vehicles with its uniquely styled Mirai sedan in a fashion similar to the way the Prius pops into people's minds when they think of a hybrid. The Japanese automaker believes it can sell about 700 FCEVs worldwide in the first year alone and build rapidly from there to an estimated 3,000 sales in the US by 2017. Of course, not everyone is completely enamored with the Mirai's design. Toyota is rumored to have an alternative in the works to quell some of those naysayers, possibly taking flagship form with a new Lexus LS powered by fuel-cell tech. The LS FCEV could be unveiled by 2017 to sit at the very top of brand's lineup. According to an inside source speaking to the Australian website Motoring, the front end would feature larger air intakes to cool the electrical components. The fuel cell would reportedly be positioned under the front seat, and the hydrogen tanks would be located under and behind the rear seat. Somehow, Motoring claims that all of this might be lighter than the current LS600hL hybrid, to the tune about 440 pounds. The model is also claimed to offer a range of about 239 miles, just a bit shy of the Mirai's roughly 300 miles. Assuming this vehicle actually exists, the cost for buyers of this flagship would almost certainly ring up at more than the LS600hL's $120,440 base price. Autoblog has reached out to Toyota for any further info about this rumor, one way or the other. If we hear back, we'll update this story with the details. Featured Gallery 2016 Toyota Mirai View 15 Photos News Source: MotoringImage Credit: Toyota Green Rumormill Lexus Toyota Alternative Fuels Hybrid Luxury Sedan lexus ls toyota mirai rumor fcev Lexus LS600h