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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus is killing off the slow-selling GS luxury sedan

You know that 2020 Lexus GS 350 F Sport Black Line Special Edition we told you about yesterday? As it turns out, it’ll be the last gasp for the midsize luxury sedan, as Lexus plans to cut the nameplate from its lineup. Lexus announced in Japan that it will discontinue the entire remaining GS lineup, including the 467-horsepower GS F performance sedan, after production there ends in August. It also follows the brandÂ’s decision last year to not offer the entry-level GS 300 in the U.S. for 2020. In a statement sent to Autoblog, Lexus said, “We are constantly evaluating model mixes throughout our lineup. In the declining sedan segment, GS family has represented a small amount of sales in the last few years.” Lexus first launched the GS in 1993 and last gave it full update for its fourth generation in 2012, designating it as the first model to get the signature, polarizing spindle grille. Rumors of its eventual demise have persisted for years, with Lexus sitting with a whopping six sedans and coupes at a time when all momentum is on the side of crossovers and SUVs. Last year, the GS represented just 4% of overall Lexus sales in the car segment. Through the first three months of 2020, Lexus sold just 624 GS sedans, a decline of more than 34% year over year. Full-year sales in 2019 were down a whopping 48.8%, at just 3,378. The model saw its best sales year in 2015, when it sold 23,117. The Black Line Special Edition, meanwhile, is limited to 200 examples and are available starting this summer. Pricing isnÂ’t yet available, but in Japan, where theyÂ’re calling it the “Eternal Touring” special edition and offering it in a blacked-out color scheme, Lexus is releasing it on June 1 starting at the equivalent of about $66,080. Related Video:

2019 Lexus GX 460 Drivers' Notes Review | An ancient, yet luxurious SUV

The 2019 Lexus GX 460 is an old-school SUV with luxury draped all over it. Body-on-frame SUVs are the exception these days, as unibody crossovers lead the way forward. There are plenty of great reasons for this, but the GX marches on as a unabashedly truck-like SUV. Nothing about the price screams truck, though. At $70,840 as-tested, anybody who buys a new GX 460 is going to be left with a sizable hole in their wallet. However, it’s not without a bevy of luxury features. Being the high-zoot “Luxury” trim level, ours comes standard with an adaptive suspension, semi-aniline leather interior, a power-folding third row, mahogany wood accents and three-zone climate control. That said, Lexus still managed to tack on a decent number of options. A $2,340 Driver Support package added the Mark Levinson audio system and a suite of driver assistance systems. Our tester also had a $1,970 rear seat entertainment system and a $1,950 Sport Design Package. The package includes 18-inch gunmetal wheels, heated second-row captainÂ’s chairs and a sizable list of exterior changes like front and rear bumper spoilers and scarlet taillights. The powertrain is also stuck in a older time period. Whereas most large crossovers now use downsized turbocharged engines, this Lexus sticks with a 4.6-liter V8 good for ... wait for it ... 301 horsepower. The V6-powered ES 350 makes 302. Worse, the GX gets poor fuel economy and doesnÂ’t exactly rocket up to speed with much excitement, either. At least it's proven from a reliability standpoint. Editor-in-Chief Greg Migliore: We try to talk about a specific element of the vehicles we test in Drivers' Notes, but indulge me today. IÂ’m going to talk about the Lexus GX 460Â’s ethos. By that I mean itÂ’s an old-school SUV that looks and feels the part. Wrapped in LexusÂ’ sharp, spindly styling, itÂ’s classy yet also kind of hulking. The steering is light and the vague brakes have little bite at first and then a lot as the pedal travel increases, making for challenging inputs for the driver. Still, I like it. The GX 460 captures the ethos of an old-school SUV perfectly. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Senior Editor, Green, John Beltz Snyder: For a three-row SUV, the GX feels pretty small inside. The second row is decent, but I know Greg had to do a little moving of seats in order to fit a rear-facing child seat back there.