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Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus really put the spindle grille on its imaginary 'Men in Black' jet

There is a large constituency of people who do not like — hate, even — Lexus' signature spindle grille. But Lexus likes it, A LOT. So much so, that the company included the spindle design into its newest conceptual design study, the Lexus QZ 618 Galactic Enforcer Jet that will appear in "Men in Black: International." The two official trailers for the upcoming MIB reboot revealed that Lexus had a hand in the films. In the second, we even see a Lexus RC F transforming into an aircraft, a call back to Will Smith's and Tommy Lee Jones' flying car in the original. But this is the first full look at the fictional vehicle, which will be used by Tessa Thompson and Chris Hemsworth. Lexus had some fun with this and put out a press release detailing all of the Galactic Enforcer Jet's features. Lexus says it wears Umbra Black, the darkest black in the entire universe, and uses Hybrid Transformer Technology. Its Quasar Power Source2 Technology was secured through a secret alien knowledge swap and uses power from the closest Active Galactic Nucleus3 for universal travel. The propulsion system is named after Black Hole TON 618. The stats on this machine are pretty impressive. It gets 122 millennia per gallon, does zero to 60 in 0.0000000000001 nanoseconds, and has light-speed-matching capabilities. Drivers sit in intergalactically sourced and ethically spawned Adorian leather and have the choice of three drive modes: EcoDrive, SportDrive, and QuantumDrive. Further convenience and safety features include Amazon Alexa (which understands seven trillion alien languages), infinite scaling technology, gamma ray headlamps, an Inter-Galactic Positioning System, transforming seats with a 31-point safety harness, and the Lexus Safety System + with force field technology. In regards to styling, the jet has the Enforcer Package and can be ordered in six other colors. Check out the jet in action in "Men in Black: International" on June 14. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

This is Lexus' trick 3D ad in Sports Illustrated's swimsuit issue

Having driven its RC F into the party at the Sports Illustrated swimsuit issue, Lexus is making the most of the exposure. We recently saw the blue coupe showing off its L-Finesse curves with a curvaceous Lisalla Montenegro. And a new video shows how the magazine ad will also work without a bikinied sidekick, showing off the Lexus' own body and sounds in a 3D app for iOS and Android.
After downloading the app and the 3D image for your tablet or phone, the 450-horsepower RC F will be yours to play with - or, as Lexus suggests, yours to "create the 3D experience in your own hands." You didn't have any other plans for your hands while checking out the new issue, did you? The video below will show you how it's done.