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2014 Lexus GX 460

The Toyota 4Runner has always held a special place in my heart for its boxy styling and off-road prowess, but until now, I never had the chance to drive its more luxurious cousin, the Lexus GX 460. Granted, the GX actually has more in common with the foreign-market Land Cruiser Prado, but all three SUVs ride on the same body-on-frame platform.
Originally an answer to the luxury SUV craze from the early 2000s, the GX hasn't changed all that much since its introduction more than a decade ago. It's a big SUV with plenty of space and crammed with just about all the luxuriousness Lexus could fit into a 12-year-old vehicle, but, more importantly, it still has the chops to go places many vehicles in its segment wouldn't dare venture. And just for good measure, Lexus tacked on its new signature spindle grille in what has to be its most pronounced appearance yet.
I've had a chance to drive most of the latest Lexus products (including the IS, ES and GS) to see just how competitive Toyota's luxury arm has gotten in recent years, but after spending a week with the 2014 GX 460, it's refreshing that, for now, Lexus has resisted the urge to follow some of its rivals in replacing rugged, body-on-frame SUVs with softer, car-based crossovers.

Physical and virtual gaming worlds collide in Lexus IS Hybrid promo

This is really, really cool. In order to promote its new IS Hybrid, Lexus borrowed an airplane hangar, a former Formula One driver and what we imagine was some serious technological knowhow to create one of the most interesting games we've ever seen. It's called Trace Your Road.
Lexus invited some of its Facebook fans out for the game, which put them in the passenger seat of a Lexus IS Hybrid with former F1 shoe Jarno Trulli. They were then handed a tablet and asked to trace out a road, which was projected onto the floor of the hangar. Trulli had to follow the ever-changing path as his passenger kept on tracing away. It looks like it'd be an absolute riot.
This is probably the coolest automotive promotional video since Audi strapped paintball guns on a couple of RS4s. Take a look below to watch the full video from Lexus. We promise, it's worth two minutes of your time.

Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.