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Auto blog
Lexus eschews production in China over quality concerns
Sat, 03 May 2014One of the more popular trends in the auto industry is setting up production operations in China. Mainstream manufacturers like Ford, General Motors and Volkswagen have done it, and even luxury marques like Audi, BMW and Mercedes-Benz have or will soon have manufacturing ops in the People's Republic.
One company that isn't building cars in China, though, is Lexus. The Toyota-owned luxury brand still manufactures all of its vehicles in Japan (aside from a few RXs, which are built at a Toyota factory in Canada). According to Tokuo Fukuichi, Lexus just isn't ready to build cars there yet.
"The German Three have a brand image that they have cultivated over the past century in their long history, but Lexus is not in people's minds like that yet," Fukuichi-san told Reuters UK.
Will.I.Am stars in new Lexus NX commercial, designs a version for Paris
Wed, 24 Sep 2014Whether you love or hate its chiseled, angular lines and spindle grille, the Lexus NX is a big step for the brand as it jumps into the sea of luxury compact crossovers. We've already checked out the new CUV, and to promote its European launch, along with a different nose, Lexus has teamed up with producer and musician Will.I.Am for a commercial titled Striking Angles.
As the name suggests, the ad imagines a futuristic world where practically everything shares the NX's sharp-angled design aesthetic, including the wildlife. Over a thumping remix of his Dreamin' About the Future, the luxury CUV rolls through the misty city streets for Will.I.Am to check out.
That's not the end of Lexus' promotional efforts for its newest addition, though. The brand is also displaying a one-off NX styled by Will.I.Am during Paris Fashion Week. Read the automaker's entire release about its marketing plan for the CUV, below.
Lexus RC F police cruiser set to patrol Australia's highways
Tue, Mar 29 2016Planning a trip down to Australia? Better keep an eye on the speedometer. Because with this latest set of wheels, the local cops should have little trouble chasing you down. It's a Lexus RC F coupe that's been specially outfitted to join the police motor pool in the southern region of New South Wales. Details on how it's set up for official duty are scarce, but as you can see, it features special graphics as well as flashing lights on the dashboard and rear shelf. There's probably special communications equipment installed as well, but we doubt the Aussie bobbies will be trying to squeeze any perps into the back seat. The Japanese performance coupe is slated for use in a number of applications, one of them being to promote road safety. We're not sure how a 467-horsepower V8 luxury coupe gets that message across, exactly. But even though it's not quite as impressive as what they've added to the fleet in Dubai, the RC F ought to garner some attention at events like the Bathurst Six Hour race and the MS Sydney to the Gong bike ride where it'll be on display. And just in case it's put on highway patrol, we'd suggest locals and visitors exorcise their speed demons on the Stuart Highway up north and keep their right feet light on the streets in NSW. Related Video: