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Lexus RX450h+ mysterious patent filing hints at plug-in hybrid

Lexus entered the hybrid segment before a vast majority of its rivals, but it has timidly stayed away from the plug-in hybrid arena. Trademark documents filed in Europe suggest that's going to change sooner rather than later. Toyota's luxury division asked the European Union Intellectual Property Office to protect the RX450h+ nameplate, and it was granted the trademark in October 2020. It noted the name will be used on "automobiles and structural parts thereof," meaning it's likely going to be a nameplate. It's a familiar one, but the plus makes a big difference. Lexus already sells a car named RX450h; it's a hybrid version of the fourth-generation RX crossover, which is its best-selling model by a significant margin. Unverified reports claim the plus after the h will denote a plug-in hybrid model that will be powered by an evolution of the gasoline-electric powertrain found in the Toyota RAV4 Prime. It will put at least 300 horsepower under the driver's right foot, and it should be capable of driving on electricity alone for approximately 40 miles, a figure which will put it near the top of its class. It'll be reasonably quick, too. Rumors are a dime a dozen in the automotive industry, and a trademark filing should never be mistaken for a promise to release the model it details, but this report is more credible than most. Lexus has previously confirmed it will release its first plug-in hybrid model in the early 2020s after shunning the technology for years, and putting the powertrain in the RX makes sense. It sells well (about 111,000 units found a home in the United States in 2019), and it's a relatively big model so it's reasonably easy to equip with a battery pack. It's worth mentioning that the smaller NX should receive the same powertrain and a similar name in the not-too-distant future, too. Lexus hasn't commented on the trademark filing, and it hasn't publicly announced plans to release a plug-in hybrid variant of the RX (pictured) or of the NX. If the report is accurate, the crossover will likely make its public debut in the coming months. Whether it will be sold in the United States remains to be seen, however. Related Video:

Lexus launching new Crafted Line special editions at Pebble Beach

Over the course of the past 25 years, Lexus has done one heck of a job winding its way into the luxury automobile market previously dominated by the Germans. And now it aims to take another step into the luxury arena with The Crafted Line by Lexus.
Set to debut at Pebble Beach later this month, the Crafted line offers the Storm Trooper treatment with high-contrast white paint and black trim. The interiors are done up in two-tone black and red, and Tumi has done up a special set of luggage to match.
The special edition will be available on the ES350 as well as the F Sport versions of the LS460, GS350, IS250 (in both rear- and all-wheel drive) and RX350 AWD. Each will be limited to around 1,000 examples (give or take, depending on the model), with pricing set to start at around $42,000 for the ES pictured above. Scope out the full details in the press release below.

This Lexus hybrid will paint your self-portrait while you drive

To encourage better driving habits, some hybrids use leaves or tree graphics to portray how efficient or inefficiently a driver is, but Lexus has come up with a more unique method of relaying this information. For its Art Is Motion campaign, Lexus has equipped a Lexus IS300h with special software that enables the car to paint a portrait of the driver by combining the skills of generative artist Sergio Albiac with specific inputs from the driver.
A regular photograph is uploaded into the system, but the portrait will vary depending on how the car is driven. Using vehicle speed, engine speed and how often the hybrid system is used, the driver "paints" a self-portrait via the software that has cloned Albaic's creative process, which then shows up on the car's center display screen. If the driver is more cautious and maximizes electric driving, the image will be clear (as shown above), but if the driver accelerates heavily, the picture becomes more abstract. Similarly, slower speeds result in "colder" colors while higher speeds use "virulent" colors - perhaps signifying this type of driving isn't healthy for the environment.
For now, Lexus has only created one Art Is Motion IS300h, and it plans to auction off this car in the future. Lexus released three videos, which are all posted below, to show off this car, but there is no additional information yet about the auction.