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Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2020 Lexus GS 350 F Sport Black Line Special Edition makes two cases for itself

The new 2020 Lexus GS 350 Black Line Special Edition brings a dark edge to the brand's mid-size luxury sedan. This offering follows in the tire tracks of the Black Line in the Lexus NX and IS ranges—the cosmetic package appeared first on the NX300, then the IS 300 F Sport, then the IS 350 F Sport over the past couple of years. The enhancements are available on the rear- and all-wheel-drive GS sedans, but will be offered only with two exterior colors, either Utlra White or Caviar, the latter being a rich dark brown. Visual changes outside include gloss black F Sport grille inserts, gloss black mirror caps, and a gloss-black decklid spoiler. The RWD version gets gloss black F Sport wheels with orange brake calipers, while the AWD model does without the flashy stoppers. Output of the 3.5-liter V6 doesn't change from 311 horsepower and 280 pound-feet of torque.  Inside, the black leather interior sees contrasting textures in Alcantara on the instrument panel, console, and armrest, and carbon fiber trim on the doors, instrument panel, and center console. Rioja Red panels provide contrast as does red stitching on the doors, steering wheel, seats, and center console. The special edition GS gets accessories as well: a two-piece Lexus Black Line Zero Halliburton luggage set. Starting with Zero Halliburton's Edge Lightweight Collection, the 22-inch Continental Carry-on and 26-inch Medium Travel Case feature linings embroidered with Intersect by Lexus spindle grille art, interior compression panels with a Lexus embossed leather logo badge, and chrome badges laser-etched with "Zero Halliburton for Lexus" outside. Naturally, they come in black. There will only be 200 of the special edition GS sedans produced, available starting this summer. Prices won't come until closer to the on-sale date, but the same package on the IS added about $5,000 to the price, and Zero Halliburton charges $1,000 for the luggage. With the rear-wheel-drive GS 350 F Sport starting at $53,785, we think $60,000 is a likely price tag.    

Ford Edge ST and Mercedes-AMG E 53 | Autoblog Podcast #557

On this week's Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Associate Editor Reese Counts. They talk about driving the Cadillac Escalade, Mercedes-AMG E 53 Coupe and Ford Edge ST. Then they run down the news: Lexus LFA prototype spy shots and the Buick Cascada's death knell. Then Green Editor John Beltz Snyder crashes the studio to talk about reducing your carbon footprint. Finally, the fellas help spend a listener's hard-earned money on a new car.Autoblog Podcast #557 Get The Podcast iTunes – Subscribe to the Autoblog Podcast in iTunes RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving: Cadillac Escalade and Mercedes-AMG E 53 Coupe First drive of the Ford Edge ST Lexus LFA prototype spied at the Nurburgring with new body work Buick Cascada at death's door? Climate change sucks, but it doesn't have to Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on iTunes Related Video: Green Podcasts Buick Cadillac Ford Lexus Mercedes-Benz Car Buying Used Car Buying Convertible Coupe Crossover SUV Luxury Performance lexus lfa buick cascada