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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Lexus RC F Review

Every year, thousands of people buy two-door coupes that bear the badges of BMW M, Mercedes-AMG, Audi RS, and Cadillac V. These cars are powerful, fast, agile, and - if you believe the marketing - are made to kick ass on the track. But, and this is just my theory, only about 0.2 percent of these owners actually drive their cars the way the companies intended. Most buyers, I think, want the image put forth by an M4 or C63 AMG more than any dynamic abilities. These people just want to give the impression that they're out tearing up the local road course, and a $70,000 sports coupe and a pair of Pilotis are just the ticket. Which is not to say they don't use the performance of these cars, just not the full track-day capabilities. If this describes you, I recommend checking out the new Lexus RC F. This coupe is powered by a 5.0-liter V8, complete with 467 horsepower and 389 pound-feet of torque. These figures, while impressive in a vacuum, are troubling when viewed alongside the competition. The Mercedes-AMG C63 tops 500 in horsepower and torque in S guise, while the six-pot Cadillac ATS-V is nearly equal on power but offers almost 60 more pound-feet of torque. And while the BMW M4 cedes more than 40 horsepower to the Lexus, the RC F doesn't feel as potent from the driver's seat. The RC F doesn't even feel as potent as less-powerful competition. This numerical deficit translates to the stopwatch, where the RC F lags behind the force-induced competition. The C63 and ATS-V both hit 60 in 3.9 seconds, while the BMW takes 4.1 seconds (these are all manufacturer estimates, by the way). The RC F needs 4.4 seconds to hit 60 miles per hour. The only vehicle in this segment that's slower is the Audi RS 5, and that's been on sale longer than all its current competitors combined. And the Audi's charms (oh, that glorious engine note) help you overlook its lack of pace. The RC F doesn't have the aging Audi's charisma, making its lack of both perceived and actual pace more glaring. I'm placing blame on this car's overbearing induction sound. It was a neat trick on the original IS F – this car's predecessor – but over the years it's just become kind of played out. At the least the noise is real, piped into the cabin via a resonator, but it sounds too artificial. And the point at which it kicks in is entirely predictable. Neither of these traits contribute to an involving driving experience.

Lexus LF-SA Concept leaks its mini self ahead of Geneva

What you see here is the Lexus LF-SA Concept, which is speeding toward a date next week with the Geneva Motor Show. We don't yet have any official details, but Lexus is apparently saying the LF-SA was "conceived as a luxurious, driver-focused vehicle, designed to address a future world that is more influenced by technology and virtual experiences," and that it "[reflects] Lexus' vision that real experience will remain ultimate luxury." We don't know how far into the future Lexus is looking with its LF-SA Concept, but it looks very small, with just two doors, meaning it's likely even more diminutive and less spacious than the entry-level luxury Buick Encore. It could be positioned below the current CT 200h, which currently stands as the smallest model from Lexus. Check out the pictures above, and stay tuned for all the official details from Geneva. Featured Gallery Lexus LF-SA Concept leaked images Design/Style Green Geneva Motor Show Lexus Coupe Crossover Hatchback Concept Cars Future Vehicles 2015 Geneva Motor Show