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Will.i.am and Lexus make music on a runway with frickin' lasers

There's no doubt that an engine can make some fabulous sounds, but they don't technically fit the definition of music. In a spectacular recent stunt from Lexus, Will.i.am, and a huge team of technicians, a trio of NX CUVs actually became an instrument while driving down a runway to play the artist's song #thatPOWER. All that was necessary to get it done was the help of a whole lot of lasers and some very precise driving. The team rigged up 350 audio-sensitive lasers and lights to make this stunt possible, and it essentially turned the runway into a real-world version of the Rock Band video game interface. The three NXs needed to drive not only in the right location but also at the right speed to keep the song's tempo going. While what you see here was reportedly shot in just one night, setting everything up took 65 people over seven days. The awesomely named light artists, Marshmallow Laser Feast, designed the actual layout. The end result of all of the hard work definitely looks impressive in this video, but it also appears like this was a very difficult stunt to actually get right. A lot of the faces at the end of the clip were wearing a look of relief of finally doing things successfully. will.i.am AND LEXUS CREATE LASER AND SOUND SPECTACULAR ON EPIC STREET 'STAVE' FRONTMAN CHALLENGED TO NAVIGATE GIANT VISUAL INSTRUMENT IN ALL NEW LEXUS NX Brussels 30th July 2015 - #NXontrack - Lexus Europe, today unveiled an innovative audio-visual film which sees global entrepreneur and musician, will.i.am challenged to create a remix of one of his most iconic tracks, #thatPOWER in a breath-taking music, art and technology spectacular. . Played out on a disused runway lined with more than 350 projected mapped motion and audio sensitive lasers and lights, the front-man battles against speed and rhythm to conduct and navigate a trio of striking Lexus NXs', hitting the laser 'targets' at the correct tempo to synchronise with his smash hit. The unprecedented live event, shot in one night last week, sees the musician's skills put to the test as he joins three stunt drivers including 2013 Blockbuster, Rush frontman, Niki Faulkner, to take on the colossal 'sound-road', race against rhythm and successfully complete the challenge in the limited hours of darkness available before the sun rises. Speaking about the video, will.i.am said: "Working with the stunt guys to hit the laser targets in time with the music wasn't easy to get right but the result was awesome.

Lexus will build a production version of the UX crossover

It seems that Lexus's selection of crossovers is about to get bigger by going smaller. The Australian automotive news site Motoring says a Lexus representative confirmed that a production version of the UX concept is coming soon. A Lexus representative said it will help bring younger customers to the brand. As a refresher, the UX was a subcompact crossover shown at the Paris auto show, and it was quite striking. The exterior was a flurry of curves and angles, and the interior had crazy seats with elastic straps instead of cushions and a holographic user interface. The interior even had a weird, finned sound bar in the dash that could be removed and carried around. The futuristic interior features are practically guaranteed to be exclusive to the concept, and the exterior design will probably be toned down. Since the slightly larger Lexus NX borrows some bits from the RAV4, we expect the UX to utilize some underpinnings from another the smallest crossover in the Toyota line, the Toyota C-HR. Sharing with the C-HR would also mean the UX would also have some commonality with the current Prius, as both vehicles use the scalable architecture known as TNGA. This would also mean a hybrid UX is a strong possibility as well, since the Prius is only available as a hybrid, and the C-HR has a hybrid option in Europe and Japan. It's hard to say when the car will arrive, but considering the compact crossover craze we can't imagine that Lexus wants to wait too long. It's possible a near production-ready concept will appear at a show next year, and would likely reach dealers at the end of that year or the start of the following one. Related Video: Featured Gallery Lexus UX Concept: Paris 2016 View 17 Photos News Source: MotoringImage Credit: Drew Phillips Lexus Crossover Luxury toyota c-hr lexus ux

Toyota will invest $210 million to expand West Virginia engine production

WASHINGTON — Toyota is investing $210 million to expand engine production in West Virginia and add 100 new jobs. The Japanese automaker said it would boost capacity by 70,000 engines a year at the Buffalo, West Virginia plant, up from the nearly 1 million transmissions and engines it produces annually for vehicles assembled in North America. The investment will increase assembly capacity of its four-cylinder engine line. The plant makes four- and six-cylinder engines for Avalon, Camry, Corolla, Highlander, Lexus ES, Lexus RX350, RAV4 and Sienna. The investment comes as automakers around the world are shifting more focus to electric vehicles and away from vehicles powered by internal combustion engines. Toyota says hybrid vehicles, which includes internal combustion engines, will be a key part of its vehicle strategy in the coming decade as other automakers focus more heavily on battery electric vehicles, which only run on electric power. Toyota said last week that 16% of its U.S. sales were hybrid vehicles in 2020, a figure that will jump to at least 20% in 2021. Related Video: