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2020 Lexus LC 500 Luggage Test | Hey, why not?

I will admit that I initially did this as a joke. A seemingly endless parade of SUVs had been passing through Autoblog Portland HQ, each of which was subjected to my luggage test. Then the 2020 Lexus LC 500 showed up resplendent in metallic Flare Yellow, a shade that attracted gazes like it was on fire. A couple stopped in front of my house and just chatted about it for a while. A little girl exclaimed, "Look, Mom, a fancy car! The yellow is so pretty!" Indeed, little girl, indeed. So really, I had the car, I had the luggage, I'd been doing the tests every week, so hey, what the hell? Turns out I was about to learn something. First thing's first: Open the trunk. It's a fobless process like nearly everything nowadays, but finding the button can be tricky. It's not adjacent to the license plate, rather, it's encased within the right taillight. Once found, you appreciate that it's both hidden and easily accessible.  Once open, there's 5.4 cubic feet of space in this V8-powered LC 500. The 500h hybrid has 4.7 cubes, which would be the same as a Porsche 911's frunk. However, when talking about such small volumes, the shape of the trunk counts for so much more than it would in trunks of larger numerical value. In fact, it can easily matter more than the cubic-foot total, as we're about to see. As a reminder, I use two midsize roller suitcases that would need to be checked in at the airport (26 inches long, 16 wide, 11 deep), two roll-aboard suitcases that just barely fit in the overhead (24L x 15W x 10D), and one smaller roll-aboard that fits easily (23L x 15W x 10D). I also include my wife's fancy overnight bag just to spruce things up a bit (21L x 12W x 12D).  Holy crap! That's the biggest bag and the biggest medium-sized bag. They fit easily and there's some room to spare for some odds and ends. I tried fitting that same big bag in my 1998 BMW Z3, which has a 5.0-cubic-foot trunk. That biggest bag doesn't come close to fitting, going to show the importance of trunk shape, which is particularly deep and wide in the LC, if fairly shallow. It could also fit two of the medium-sized bags and my wife's fancy bag. Quite frankly, this is exceptional for a two-door GT car like the Lexus LC. I started to wonder at this point how a Porsche 911's frunk would do. Thankfully, as it turns out, I did a variation of this test back in 2013 with the previous-generation 911. And to think I was impressed by that.

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2015 Lexus LS gets tighter turning radius, new infotainment

Go back a couple of decades and the thought of a Japanese automaker challenging the German limousines would have seemed laughable, but 25 years later the Lexus LS is a mainstay of the luxury sedan market. And it didn't get there by sitting on its laurels, so it should come as little surprise that Lexus is offering some small tweaks as it enters the 2015 model year.
This time around the upgrades are rather minor, consisting primarily of a new multimedia system. It's got an updated navigation system with 12.3-inch display, revised backup camera imagery with dynamic gridlines, and an enhanced Lexus Enform App Suite that can control the locks, ignition, climate control and more, remotely.
While they were at it, Toyota's engineers also reduced the turning circle by four inches (on cars fitted with 18-inch wheels), and enhanced the F Sport package as well. Otherwise, it's essentially the same LS we've always known.