2011 Lexus 2dr Conv on 2040-cars

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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Lexus considers additional powertrains for the F Performance brand

As the European hardcore competition integrates small-displacement engines and hybrids ( Mercedes-AMG), as well as pure electrification ( Polestar), Lexus' F Performance brand sticks to eight-cylinder guns. The IS F, RC F, and GS F all use the same 5.0-liter V8, the brand's hallmark all the way back to the 2007 IS F. Things could be changing, though, to hear Lexus president Yoshihiro Sawa tell it during his first visit to the Goodwood Festival of Speed. He told Auto Express that "we cannot stick to the one solution when it comes to providing emotion." It sounds like a hybrid has the best chance of reality in the near-term. In April, Lexus said several powertrain options are "all on the table" for the primary brand, and we know Lexus is working on a more powerful hybrid system. Sawa broached the unexpected idea of "a pure F GT car, which could be a hybrid with an electric motor and a strong engine." Mention of a "pure F GT" has us wondering if Sawa means a version of the rumored LC F, or another vehicle above or beside that LC F. A trademark filing and heaps of rumor posit the LC F will have a 4.0-liter twin-turbo V8 pushing 600 horsepower or more. It's also possible Lexus plans to do something with the anticipated Gazoo Racing road-going supercar that reworks the hybrid powertrain from Toyota's LMP1 race car. An electric vehicle is under consideration as the F Performance brand works to "think of our own original way," and Lexus itself tries "to find a way to connect to the next era." Sawa knows performance buyers seek the feel and sound of an ICE, but says "we cannot stick to the one solution when it comes to providing emotion." The subcompact Lexus UX crossover will be half-electrified when it arrives later this year, one of its powertrains putting electric motors on the rear axle. The brand boss said "We will introduce an EV," but whatever they create needs to be both "lovable" and "have a luxury feeling," the former adjective leading us to believe the F sub-brand won't be going down that avenue just yet. The only reasonable candidate we've heard of so far as a battery electric version is the next-generation CT in Europe. Speaking of the CT, the compact hatchback has brought new buyers to the brand with a 70 to 75 percent conquest rate. Sawa said the spindle grille has done the same; sales have grown since the introduction of the polarizing face, so don't expect it to go away.

May Mobility announces A2GO autonomous shuttle in Ann Arbor, Mich.

PONTIAC, Mich. — Today, at the Motor Bella auto show, May Mobility announced it would launch its A2GO autonomous shuttle service in Ann Arbor, Michigan, where the company is headquartered. The free service launches on October 11, and users can hail a ride through an app. The program will employ four Lexus RX 450h vehicles, servicing Ann ArborÂ’s downtown, Kerrytown district, the University of MichiganÂ’s Central Campus, and the State Street Corridor, covering a service area of 2.64 square miles. Each car will have a supervisor in the driverÂ’s seat to intervene if needed. The on-demand service keeps accessibility in mind with a wheelchair-accessible vehicle in the fleet. May Mobility and its partners will collect anonymous data to “help the city identify the weak and less safe zones in order to better plan infrastructures,” according to Bastien Beauchamp, CEO of !important Safety Technologies, a partner of the A2GO pilot. “Our vision is to transform cities through autonomous mobile to change the way people get around,” said May Mobility CEO Edwin Olson. “ItÂ’s especially exciting to be launching in our hometown. Ann Arbor is the eighth city to host a May Mobility shuttle service. So far, May Mobility has provided more than 285,000 autonomous rides globally. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Detroit Auto Show Misc. Auto Shows Lexus Transportation Alternatives Emerging Technologies Crossover SUV Autonomous Vehicles Hybrid