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What's in a trademark? Sometimes, the next iconic car name

The United States Patent and Trademark Office is a treasure trove for auto enthusiasts, especially those who double as conspiracy theorists.
Why has Toyota applied to trademark "Supra," the name of one of its legendary sports cars, even though it hasn't sold one in the United States in 16 years? Why would General Motors continue to register "Chevelle" long after one of the most famous American muscle cars hit the end of the road? And what could Chrysler possibly do with the rights to "313," the area code for Detroit?

Toyota and Lexus recall models for inadvertent airbag deployment

The Basics: Toyota will recall 320,000 examples in the US of the 2003-2006 Land Cruiser, 2004-2006 4Runner, 2005-2006 Tundra and Sequoia, 2003-2006 Lexus LX470, and 2004-2006 GX470. The Problem: The curtain shield airbags that come down from the roof can inadvertently deploy shortly after vehicle startup. This is due to improper programming of the airbag control module. Injuries/Deaths: "Toyota is not aware of any crashes caused by the condition. We have received reports alleging injuries such as abrasions and ringing in ears," company spokesperson Cindy Knight told Autoblog. The Fix: Toyota and Lexus dealers will replace the airbag control module with a new part, which will have improved programming. If You Own One: Toyota and Lexus will notify affected owners by mail early this month. Related Video: Toyota and Lexus Recall Certain Land Cruiser, 4Runner, Tundra, Sequoia, LX, and GX Vehicles February 02, 2016 TORRANCE, Calif., February 2, 2016 – Toyota Motor Sales, U.S.A., Inc. today announced that it is conducting a safety recall of approximately 320,000 Model Year 2003-2006 Land Cruiser; 2004-2006 4Runner; 2005-2006 Tundra and Sequoia; 2003-2006 LX 470; and 2004-2006 GX 470 vehicles. The involved vehicles are equipped with side Curtain-Shield-Airbags (CSAs) which deploy from the roof in the event of certain types of crashes. Due to improper programming in the airbag control modules, there is a possibility that, under certain specific and limited conditions shortly after startup, the CSAs and seat belt pretensioners could activate when not necessary. Unexpected activation of the CSAs could increase the risk of injury to the occupant. All known owners of the involved vehicles will be notified by first class mail. Toyota and Lexus dealers will replace the airbag control module with one which has an improved programming at no cost to owners. Information about automotive recalls, including but not limited to the list of involved vehicles, is subject to change over time. For the most up-to-date Safety Recall information on Lexus, Toyota and Scion customers should check their vehicle's status by visiting http://www.toyota.com/recall and entering the Vehicle Identification Number (VIN). Safety Recall inquiry by individual VIN is also available at the NHTSA site: safercar.gov/vin. For any additional questions, customer support is also available by calling Toyota Customer Service at 1-800-331-4331 or Lexus Customer Service at 1-800-255-3987.

Lexus unveils first EV, the UX 300e

UPDATE: A Lexus spokesperson has provided Autoblog with the following statement concerning U.S. sales of the UX 300e: "The UX 300e has been designed specifically for the Chinese and European markets. The U.S. will not offer the UX 300e, however, we have committed to developing a dedicated BEV that is purpose-built to offer the benefits and features that U.S. luxury buyers demand." The original article continues below. Lexus has unveiled its first fully electric vehicle and — surprise — itÂ’s a crossover. The Lexus UX 300e is seeing its public debut in China, at the Guangzhou International Automobile Exhibition. Lexus tipped the world off to its next step in the luxury automakerÂ’s “Lexus Electrified” campaign with a trademark filing. Now it has followed through, in what appears to be a trend, as more and more automakers enter the EV arena with formats that are hot as all heck right now: crossovers. We only have a few specifications so far, but theyÂ’re interesting. The Lexus UX 300e has a 54.3-kWh lithium-ion battery pack that provides an estimated 248 miles of driving range based on the very generous and arguably outdated NEDC driving cycle — this would indubitably be rated much lower if tested by the EPA. The electric motor, located up front, is capable of a peak 201 horsepower and 221 pound-feet of torque. It has a DC fast charging capability of 50 kW, which lags behind a lot of what weÂ’re seeing nowadays (for instance, the Kia Niro EV is capable of 100 kW, and the Audi E-Tron can do 150 kW). LexusÂ’ press release doesnÂ’t specify the charging standard, but that 50-kW capacity corresponds with the current maximum speed of the CHAdeMo charging standard. The UX 300e promises a comfortable but exciting drive experience with a dual focus on NVH and driving dynamics. Drivers can control the experience with a number of driving modes, as well as paddle “shifters” that adjust the level of regen feel form the electric motor/generator. As for the sonic experience, Lexus says it has an “Active Sound Control (ASC)” feature that “transmits natural ambient sounds to allow for a greater understanding of driving conditions, and provides a natural feeling for the cabin's occupants.” We have no word on whether the UX EV will make its way to the U.S. Lexus says it will go on sale in China and Europe next year, with a Japan introduction in 2021. Again, this is just a first step, and weÂ’ll be curious to see what plans Lexus has for EVs here in the States.