2010 Lexus Is 250 on 2040-cars

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Lexus IS commercial made with Instagram photos

Facebook was so 2010, so it's no surprise that automakers are taking advantage of newer social media applications for their marketing purposes. Most recently, Lexus invited more than 200 followers on Instagram ("Instagrammers"), along with their smartphones, to make a commercial of the 2014 Lexus IS using hundreds of their photos of the car strung together into a video.
Instagram, taking advantage of smartphone cameras, is an application that allows users to shoot, edit and share photos or video online with friends and strangers alike. Lexus's stop-motion Insta-commercial is unique as far as commercials go, with each photo in the sequence sporting a personal touch thanks to the app's photo editor. But, even more impressive is the ability of social media to bring people together for, and involve them in, a commercial shoot. All of which you can watch below. Stay tuned after the commercial to get a look behind the scenes at the making of it all.

More 2022 Lexus NX teaser photos show the SUV moving upscale

Lexus has released two additional teasers for its soon-to-debut NX, this time on Twitter. Emphasizing its Japanese roots — the first image was shot in front of Mt. Fuji — one image shows the silhouette of the NX against an Edo-era-style temple. Despite the dark profile, however, we do get a few more clues as to what the luxury crossover will look like. The second-generation NX largely keeps the same shape as the outgoing model, but the A-pillar looks a bit more sharply raked. The hood also appears to have a raised center area towards the nose, indicating a more prominent grille. A third image shows the car in (or Photoshopped in) a more tropical setting. It depicts a jutting jawline that is only available if you order the NX's F Sport package. However, those would typically be accompanied by a small F Sport logo on the fender, which this car lacks. So perhaps all models will now have more upscale-looking front fascia (or F Sport models won't have that fender badge). One major improvement are the wheels. The teasers show elegant, thin-spoked rollers befitting of a Lexus, rather than some of the cheap-looking alloys from the current generation that would look just as at home on a Toyota or Subaru. Typically, wheels of this ilk would only be available on a higher-spec RX and pricier Lexus vehicles. Though these likely come with a higher trim level, it's at least nice to know a classier option will be available. Overall it's still not much to go on. But combined with the redesigned rear shown in a previous teaser and the expected technological improvements inside, it should move the NX line into more deluxe territory. Lexus will debut the next-generation NX online on June 11. The streaming event will take place on the Lexus website starting at 11 a.m. Eastern time, 8 a.m. Pacific.  

Junkyard Gem: 1997 Lexus LS 400

When Toyota introduced the Celsior to the world in 1989, followed shortly by Lexus LS 400-badged versions appearing in showrooms (as 1990 models) around the world, automotive-industry executives from Stuttgart to Yokohama broke out in the shaky sweats. Here was a designed-from-scratch (at the cost of over a billion bucks) luxury sedan with a six-bolt-main DOHC V8 engine, all manner of futuristic gadgetry, a super-quiet interior, intimidating build quality … and a sticker price 44% lower than that of the Mercedes-Benz 420SEL, 30% cheaper than the BMW 735i, 26% cheaper than the Audi V8, 12% cheaper than the Jaguar XJ6, and 8% cheaper than the Infiniti Q45. Sales were brisk, and the early LS 400s are finally starting to wear out in sufficient quantities that I see quite a few in the self-service wrecking yards I frequent. The second-generation LS was built for the 1995 through 2000 model years, and these machines have held together so well and depreciated so slowly that it's tough to find discarded examples (we saw the same process with the sturdy Toyota Cressida a decade or two earlier). Today's Junkyard Gem is one of those second-generation cars, now located in a Denver car graveyard. I admired the LS 400 so much that, about 10 years ago, I bought a '97 Coach Edition in Jade Green Metallic paint and (2018 LS 500 shown for scale). Because I am a hopeless car nerd, I had a Celsior grille and set of badges shipped over from Japan and installed them on my Lexus. When the 1997 Toyota Century — the first year with the ultra-smooth V12 engine — becomes import-legal in the United States next year, I plan to obtain one. My LS 400 has been extremely reliable and still hasn't reached the 150,000-mile mark, but I like to know that I can find junkyard parts for it if necessary. I went to visit this car because I was hoping to find a good set of factory wheels for my winter tires; the Blizzaks roll on some much-rashed ugly LS wheels at the moment. I passed on these Vision alloys, in part because there were only three on the car. The interior appears to have been thoroughly worn-out even before junkyard shoppers tore it apart. I don't know how many miles were on this car (because I'd have had to connect a battery to get the digital odometer to show me anything) but I'm guessing the final total would be impressive. The 1UZ-FE V8 displaces 4.0 liters and was rated at 260 horsepower.