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Lexus apologizes for anti-EV ad, Plug In America calls it 'outdated'

Anyone who's spent any time learning about the alternatives to the standard fossil fuel-burning internal combustion engine knows that there are arguments to be made for and against all of the main options. They also know that there is barely any refueling infrastructure for hydrogen fuel cell cars in the US, aside form a handful of H2 stations in California and one in South Carolina. Somehow, though Lexus, recently said there was an "established infrastructure" in 20 states in an online video ad on the company's official site. Another part of that site also made unfair negative comments about battery-powered electric vehicles, saying that it takes too long to charge the cars. Read our original post on the matter here. In the ongoing discussion about how the US moves away from inefficient gas and diesel engines, this was seen as a real muck up of the facts. Upon seeing the videos, pro-electric vehicle group Plug In America released a statement to AutoblogGreen (Lexus is owned by Toyota): Hey, Toyota, the 1990s called. They want their outdated anti-EV attack ad back. Plug-in electric vehicles charge while you're sleeping at home, far more convenient than making a trip to a gas station and coming away smelling like carcinogens. Driving on electricity costs about one fifth what it costs to drive the average gas car and about a third what it costs to drive the most efficient hybrid. An electric drive has smooth, instant acceleration which can't be matched by any gasoline engine. If you don't believe me, just ask anyone driving a Toyota RAV4 EV. The videos were produced by Team One, Lexus' ad agency. Exactly where the information came from and how it made it to the website is unclear, but Lexus spokesman Moe Durand said that Lexus apologizes for offending anyone and has taken the incorrect videos down. The company will review all the materials and alter and adjust the campaign as necessary, he said.

Car owners getting more irritated with their repair experiences, study says

The J.D. Power U.S. Customer Service Index Study (CSI) is a barometer of a vehicle owner's happiness with the service experience. While it wasn't all bad in the 2023 study, the overall owner satisfaction score dropped. This year's tally of 846 out of 1,000 is two points down from 2022, the 43-year-old study's first decline in more than 28 years, and one point down from 2021. However, the overall score remains well up from the pre-pandemic scores of 821 in 2018 and 837 in 2020. The study claims the stumbling block is the horde of BEV launches. The flood into the new energy space has created a recall rate among EVs that's more than double the rate for ICE vehicles. Furthermore, dealership service department knowledge of EVs isn't on par with internal combustion engine expertise, leaving EV owners less satisfied with service advisors compared to ICE owners. Chris Sutton, VP of automotive retail at J.D. Power, said, "As training programs for service advisors and technicians evolve, EV service quality and customer experience must address both the vehicle and the unique customer needs. The EV segment has the potential to spur massive convenience improvements in how customers service their vehicles — but weÂ’re not seeing the benefits yet." Matters are slightly worse for all owners, though, with labor and parts shortages contributing to longer wait times for service appointments. The CSI study surveys owners and lessees of one- to three-year-old vehicles to gauge their happiness with service at franchised dealer or aftermarket service facilities for maintenance or repair work. The criteria in order of importance are service quality (32%); service advisor (19%); vehicle pick-up (19%); service facility (15%); and service initiation (15%). Lexus retains the top spot for luxury brands, giving it three wins in four years. The Japanese automaker won in 2020 as well, its run interrupted by Porsche in 2021. Cadillac, Infiniti and Acura complete the luxury top 5.  For mass-market cars, Mitsubishi wins again after a victory in 2021 and falling to fourth last year. It's followed by Mazda, Buick, Subaru and Mini.  Considering the different service needs and service experience of different body styles, the study has broken results out by segment for the first time. Lexus earned a second victory thanks to winning the premium SUV segment, and Mitsubishi earned a second victory by winning the mass-market SUV/minivan category.

Toyota applies to trademark Lexus LFR name in Europe

Less than a week ago, Toyota appealed to the European Union Intellectual Property Office (EUIPO) to reserve the names Lexus LFR and LFR for "Automobiles and structural parts thereof," CarBuzz discovered. Starting with the usual disclaimer, we can't know what this will be applied to, nor if it will be applied to anything; automakers constantly reserve names that never find their way to production vehicles. Now for the fun part: The short money says this is for the production version of the Lexus Electrified Sport Concept shown in December of last year, successor to the LFA. Pulling back the nomenclature curtain, Lexus began its Lexus Future (LF) series with the LF-S sedan in 2003. The A in the LF-A concept that followed two years later was said to stand for Apex. Our guess is that what's coming is the Lexus Future Revolution. This is, after all, the car that will "destroy the spindle grille."  On top of potentially evolving from the concept name to LFR, if that's what it's called, the vehicle itself still appears to be in flux. The Electrified Sport was touted with an electric powertrain run off solid-state batteries, as targeting a 435-mile range or more, and having 1,000-horsepower guts enabling a 60-mph sprint in just over two seconds. In March, reports out of Japan said a version powered by a 4.0-liter twin-turbo V8 hybrid would launch first, the EV not arriving until the end of this decade — a timeline that makes sense considering solid-state batteries aren't due in a Toyota until 2025, and only then in a hybrid. There's no reason to believe Lexus would want to run high-tech, high-voltage, high-risk experiments in its halo car. In July, another Japanese outlet refined the ICE rumor with gossip that what was then referred to as the LFA II would fit the 5.0-liter twin-turbo V8 from the Lexus LC 500 endurance racer and make around 700 horsepower. Supposedly, it would also become the "substitute for the GR010 Road Going version." The Gazoo Racing GR010 is Toyota's entry in the Hypercar class of the FIA World Endurance Championship, powered by a 3.5-liter twin-turbo V6. We're still not sure how these two vehicles could line up since the GR010 needs to be sold in at least 20 road-going versions within two years to satisfy class rules, each of which would need to use its V6 powertrain, not the 5.0-liter.  And in August, Lexus boss Koji Sato told Top Gear he's toying with a simulated manual transmission.