2008 Lexus Is250 Base Sedan 4-door 2.5l on 2040-cars

Auto blog

Lexus' December to Remember reshaped by the pandemic

After spending the summer convincing consumers to take socially distanced breaks from grim reality, advertisers are now returning to the pandemic as the central focus in holiday shopping campaigns launching this month. U.S. companies from carmakers to retailers are under pressure to make the shopping season a success after retail sales crashed 21% earlier this year as millions of Americans lost jobs and cut their budgets. They face the challenge of convincing consumers to open their wallets for the holidays even as the coronavirus pandemic rages anew across the United States and Europe. As new campaigns roll out, brands feel it is their responsibility to inspire optimism for the coming year, but also empathize with “the hurt that people have,” said Jason Schragger, chief creative officer at ad agency Saatchi & Saatchi. Carmaker LexusÂ’ iconic “December to Remember” campaign, which features cars wrapped in giant red bows on picturesque snowy driveways, will focus on the different role that driveways have played this year, as people sought ways to celebrate birthdays, anniversaries and other milestones despite stay-at-home orders. New TV commercials launching on Monday feature family and friends doing a drive-by graduation party in their Lexus vehicles as a student in a cap and gown waves from her driveway. In another, a man greets his children and grandkids from a distance as they drive by, waving a homemade “Happy Birthday, Grandpa” sign. "We wanted to make sure we weren't showing large gatherings of people," said Lisa Materazzo, vice president of marketing at Lexus, owned by Toyota. "But it's nice to have a live interaction, and that can happen when you're safe in the car and waving from the driveway." Staying connected during the pandemic is the message behind ads for the department store MacyÂ’s, whose window displays and Santaland attraction have been hallmarks of the holidays since the late 19th century. At a time when flying home or hosting big family gatherings can be dangerous, Macy's is focusing on how finding and giving the perfect gift plays an even bigger role in connecting with people you can not see in person this year, according to Macy's chief customer officer Rich Lennox. A similar theme underpins Etsy's commercial, in which a woman who longs to see her grandson opens a gift of a handmade doll that matches a picture he had drawn.

2022 Lexus NX gives a peek with Japan's highest peak

Lexus is nearly ready to introduce the second-generation NX. It released a postcard-like preview image of the crossover with the planet's seventh-highest peak located on an island. "The future of Lexus is just on the horizon," the company explained in a release accompanying the image. That's a little misleading; the photo shows Mount Fuji, a 12,388-foot high volcano in Japan, on the horizon. It's what's in the foreground that's about to break cover. One of the biggest visual changes made to the NX (which was the second-best-selling Lexus model in 2020) is the addition of a light bar that stretches across the hatch. It connects the rear lights, and it's underlined by "LEXUS" lettering written in bold capital letters. This styling cue marks a major departure for the brand. Nearly all of the cars it has released since its inception in 1989, including the V10-powered LFA, have worn its L-shaped logo out back. It's not unreasonable to assume this is a styling cue that will spread to other members of the range, like the popular RX. Beyond that, it's difficult to tell how the next NX will stand out from the current model introduced in 2014. We're not expecting a revolution. The crossover's silhouette won't drastically change, and its spindle-shaped grille isn't going anywhere. It might grow, if stylists follow recent design trends, though hopefully not to Fuji-like proportions. Bigger updates will likely be found in the cabin, where a raft of new tech features will trickle down from bigger models. Lexus will unveil the next-generation NX online on June 11. It will stream the event on a dedicated website starting at 11 a.m. Eastern time, which is 8 a.m. in Los Angeles. Sales will start nationwide shortly after. 

2022 Lexus RX L Black Line special edition darkens the three-row RX

The march of Black Line models continues for Lexus’ lineup. This time, itÂ’s the 2022 Lexus RX L Black Line special edition. It joins previous Black Line models from the NX, UX, GS, IS and ES. Yes, the Black Line special edition treatment has graced a massive chunk of the Lexus lineup already. Similar to past models, the RX LÂ’s Black Line package is all about aesthetics and exclusivity. Only 495 will be made in total. Lexus says that 389 will be of the 350L and 106 will be of the 450hL All Black Lines will have a blacked-out grille, black mirrors, black rear lower bumper and black badging. TheyÂ’ll also be fitted with unique 20-inch black wheels and black lug nuts. The standard exterior paint option will be a new-for-2022 Cloudburst Gray, but you can optionally have Eminent White Pearl to contrast all the black trim. The Black LineÂ’s interior includes black leather seats with blue stitching in the first two rows. Lexus doesnÂ’t specify what kind of treatment the third row receives, but itÂ’s likely less exciting than the first two. This blue stitching extends to the center console, gear lever, steering wheel and instrument panel. Your interior trim is done in black open-pore wood trim that looks rather nice in LexusÂ’ photos. Finally, Lexus finishes it off with special black floor mats and key gloves. Pricing for the 350L version begins at $53,055, and the 450hL at $56,315. Lexus says the Black Line models will hit dealerships at the end of July. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.