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2013 Lexus ES350

Finally Saying Goodbye To Its Camry Roots
In its equivalent world of breakfast foods, the Lexus ES350 is unquestionably the pancake. While its siblings may offer more interesting textures, flavors and consistencies - a generally more exciting culinary experience - the four-door ES is designed with 'indistinct' as its middle name. Its objective is to please just about every entry-level luxury buyer once it ends up on their plate.
Even after a complete redesign for the 2013 model year, the sixth-generation Lexus ES350 emerges every bit as family-friendly and non-polarizing as its predecessors. It is the everyman's luxury sedan, offering attractive pricing and a satisfying fill of amenities and features with the sweetness of a long warranty and polished customer service to back things up.

Bring back the Bronco! Trademarks we hope are actually (someday) future car names

Trademark filings are the tea leaves of the auto industry. Read them carefully – and interpret them correctly – and you might be previewing an automaker's future product plans. Yes, they're routinely filed to maintain the rights to an iconic name. And sometimes they're only for toys and clothing. But not always. Sometimes, the truth is right in front of us. The trademark is required because a company actually wants to use the name on a new car. With that in mind, here's a list of intriguing trademark filings we want to see go from paperwork to production reality. Trademark: Bronco Company: Ford Previous Use: The Bronco was a long-running SUV that lived from 1966-1996. It's one of America's original SUVs and was responsible for the increased popularity of the segment. Still, it's best known as O.J. Simpson's would-be getaway car. We think: The Bronco was an icon. Everyone seems to want a Wrangler-fighter – Ford used to have a good one. Enough time has passed that the O.J. police chase isn't the immediate image conjured by the Bronco anymore. Even if we're doing a wish list in no particular order, the Bronco still finds its way to the top. For now (unfortunately), it's just federal paperwork. Rumors on this one can get especially heated. The official word from a Ford spokesman is: "Companies renew trademark filings to maintain ownership and control of the mark, even if it is not currently used. Ford values the iconic Bronco name and history." Trademarks: Aviator, AV8R Company: Ford Previous Use: The Aviator was one of the shortest-run Lincolns ever, lasting for the 2003-2005 model years. It never found the sales success of the Ford Explorer, with which it shared a platform. We Think: The Aviator name no longer fits with Lincoln's naming nomenclature. Too bad, it's better than any other name Lincoln currently uses, save for its former big brother, the Navigator. Perhaps we're barking up the wrong tree, though. Ford has made several customized, aviation themed-Mustangs in the past, including one called the Mustang AV8R in 2008, which had cues from the US Air Force's F-22 Raptor fighter jet. It sold for $500,000 at auction, and the glass roof – which is reminiscent of a fighter jet cockpit – helped Ford popularize the feature. Trademark: EcoBeast Company: Ford Previous Use: None by major carmakers.

2019 Lexus ES revealed before Beijing debut

After revealing the grille of the 2019 Lexus ES last week, Lexus posted a single photo of the whole shebang this morning. Only two sentences accompanied the image: "The all-new ES springs from a reimagined luxury equation. Engaging design, athletic performance, and renowned refinement transform Lexus's most popular sedan." We could be forced to wait until the Beijing Motor Show reveal on April 25 for substantial info on that transformation, but based on what we already suspect, the coming ES has big britches to fill. This seventh-generation sedan will be the first to go global, opening up a sales beachhead in Europe for the first time. The ES will also replace the GS there, perhaps signaling a shift in European strategy for taking on the Germans — the rear-wheel-drive sports sedan couldn't compete, so perhaps the front-wheel-drive family sedan will do better by not making a frontal assault on the segment leaders. The GS' fate isn't clear in the U.S., either, with the model expected to either go away or take a hiatus while designers reboot it. Lexus promised "the unexpected" with the new ES, and rumors of AWD have accompanied the news of "a range of advanced gasoline and hybrid powertrains." Right now the ES offers two powertrains, one gas, one hybrid, a bit meager to call "a range." From what we can tell of of the image above and teaser video below, the ES gets a lot sharper in front and along its flanks, skinny headlights mixing it up with a severely creased shoulder line. Out back, the sloping rear end gets bolstered by new taillights and a prominent spoiler. Barring any more teases or leaks, we expect to know everything about the ES a week from now come Beijing. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Beijing Motor Show Lexus Luxury Sedan lexus es