2006 Lexus Is 350 on 2040-cars

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Lexus' new V-LCRO advances seat tech by going back in time

Automakers love teaming up with aftermarket suppliers. Stuff like Foxx Racing shocks, BBS wheels, and Brembo brakes are all there to gussy up performance vehicles. But one of the best branded performance options you can get are a meaty set of seats. Not only do they look great, but the two purposes they serve are legitimate – hearty bolsters keep you pinned in place around high-G turns and they allow you to soak up a lot more of the chassis' sensations. Lexus already had a solid set of (unbranded) thrones in the RC F and GS F, but a piece of old tech is about to make them even better. The company is introducing a new Variable Load Coupling Rear Orientation for its seats. Fancy name aside, this is far from a new technology. It's been around for 75 years, and you probably know it as Velcro Technology. Yes, Lexus is going to start selling Velcro lined seats to keep you in place at up to three Gs, whether they be fore, aft, or lateral forces. "The RC F and GS F are exhilarating, racing-inspired vehicles," said Brian Bolain, Lexus' GM for product and consumer marketing. "By partnering with Velcro Companies, our new V-LCRO technology enhances the driver's ability to maximize the cars' track-proven performance." If you're worried this is just a bunch of marketing jargon, though, take it from an actual driver. The V-LCRO system works. "The beauty of this technology is its simplicity," Lexus F Performance Racing driver Scott Pruett said. "With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal." According to Lexus spokesman Moe Lester, V-LCRO will be available on 2020 models, alongside the upcoming hoverboard package. In other news, tomorrow is April Fools' Day. Be prepared. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Lexus Introduces Groundbreaking V-LCRO Technology Automaker reveals new interior option for RC F and GS F performance vehicles TORRANCE, Calif. (March 31, 2016)—When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Growing demand could bring more body-on-frame off-roaders to the Lexus range

Car-based crossovers are outselling truck-derived SUVs by a wide margin, but Lexus still sees a strong demand for models that offer true off-road capability. It hinted that it could soon increase its presence in this segment. Toyota's luxury division entered 2021 with two body-on-frame SUVs in its range: the Land Cruiser-based LX (pictured) and the smaller, more affordable GX. Neither is a high-volume model, but both fared shockingly well in 2020. LX sales in the United States fell by 4.4% to 4,512 units, which is a great result in a year when double-digit declines were common, and GX sales increased by 9.9% to 28,519 units. Clearly, off-roaders are in demand. "What we have seen at Toyota is that there's so much of an appetite for [off-roading] that I see that [moving into] the Lexus brand as well. There is an appetite, a customer desire, a customer push to see all brands giving them more options. I think it would be silly for Lexus not to travel down that path," explained Jack Hollis, the head of automotive operations for Toyota's North American division, in an interview with Automotive News. He added that his team has identified a "white space" in the Lexus range that could be filled with an additional body-on-frame off-roader. He didn't reveal precisely what he has in mind, but there are a few possibilities we can rule out. We know Toyota is wrapping up the development of the next-generation Land Cruiser, even if the SUV might not be sold in America, and seeing a next-generation LX seems like a given, but we don't think that's what Hollis was referring to. Moving into the space above the LX with an even bigger truck is highly unlikely. Similarly, the idea of a Lexus-badged SUV aimed at the Jeep Wrangler and the Ford Bronco is neat but unrealistic. Ford's hotly-anticipated born-again off-roader has captured the attention of executives, however. "Holy cow! They sold out that thing, and I think there's a strong market out there for authentic off-road chops and credibility. We're seeing that with [the Toyota] 4Runner as well. I don't think it's any secret that [the 4Runner] is not all that new, but it continues to set records, and it continues to grow volume," pointed out Lexus brand head Andrew Gilleland in a separate interview with Automotive News. Could we see a Lexus-specific version of the 4Runner? We certainly wouldn't rule it out, especially because making an upmarket variant of the SUV would help Toyota leverage the benefits of economies of scale.

2019 Lexus LX 570 Drivers' Notes Review | Long in the tooth

Body-on-frame SUVs like the 2019 Lexus LX 570 might have ruled the market a couple decades ago, but the old-school form factor has given way to smaller, more efficient car-based crossovers. That said, there's still a big market for models like this. Just take a look at the success of the Toyota 4Runner or other luxury SUVs like the Cadillac Escalade or the Ford F-150-based Lincoln Navigator. Crossovers may be more popular, but nothing beats an old-school SUV's chops when it comes to going off-road or towing big cargo. The Lexus LX is available in two flavors: a five-passenger two-row model and a seven-passenger three-row model. We had a chance to drive both, the first in Michigan and the latter in Oregon. There's a $5,000 difference between the base price on the two models. Both models had the $1,190 Luxury Package (upgraded leather, heated and ventilated front seats, heated second row and LX puddle lights). The three-row came with quite a few more options, including a heads-up display, a cool box in the console, a Mark Levinson audio system and a dual-screen rear entertainment system. All in, our two-row tester came out to $88,195 while the three-row would set you back $99,710. Senior Editor, Green, John Beltz Snyder: I like the design of the LX, and I can even overlook the giant spindle grille. I love the behemoth's boxy proportions, rounded out just ever so slightly, though I do think Toyota's version looks even better, and the Lincoln's Navigator even better yet. Inside, the LX is comfortable and roomy, with really nice materials everywhere you look and touch. It's still got that mousey Remote Touch interface for the infotainment system, though, which leaves much to be desired. On the road, I noticed immediately that its adaptive air suspension is better than the more conventional setup in the Toyota Land Cruiser. It's just slightly less eager to see-saw when coming to a measured stop. Coming to a measured stop, though, is the problem. The brakes in this thing are super touchy, like an on/off switch. It makes every stop feel like an emergency, whether you mean to or not. Then, no amount of suspension tuning can keep a beast like this from taking a nosedive. The amount of concentration it takes to keep this thing from panicking any time you use the brakes is mentally exhausting over time. I'm just glad I didn't have anyone in the passenger seat. Lastly, this thing guzzles premium fuel.