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Lexus previews the concept car that illustrates its new brand vision

Lexus will start writing the next chapter in its 32-year history when it unveils a mysterious concept car in spring 2021. It hasn't revealed the design study's name yet, but it explained the model will show what's coming. Koji Sato, the company's president and chief branding officer, noted that the concept "illustrates our intentions for the future, and marks the beginning of the next generation of Lexus." He stopped short of providing additional details, but the company's plans for the future are fairly easy to decipher. Lexus isn't going to start making rifles, lawn mowers, or garage flooring; it's very likely going to electrify its range while reinventing its design language for the 2020s and adding more technology — including advanced semi-automated systems — to its cars. The dark preview image released by Lexus shows the concept car's rear end. We see a relatively low roof accented by a fin, a sculpted rear bumper that's much wider than the greenhouse, and the company's name written in a new font. While the photo asks more questions than it answers, we know that we're not looking at the electric crossover that the Toyota-owned company hinted at in December 2020 because the proportions don't match. And, we highly doubt it's the rugged, body-on-frame off-roader that's allegedly also in the works. We'll have to be patient to find out whether Lexus is planning to move away from the spindle-shaped grille that has characterized its cars for nearly a decade. Geneva's annual auto show was canceled for the second year in a row, but it should have opened its doors to the public and the press in early March 2021. Odds are the Lexus concept's online unveiling will coincide with (or at least fall very close to) the axed show's dates. Sato confirmed that Lexus will release a new car in 2021, though he didn't specify if it's related to the concept, or if it's merely inspired by it. He pledged to continue rolling out new additions to the range through 2022. Related video:

What effect did Super Bowl ads have on online car searches?

Lexus's Super Bowl ad Let's Play starring an RC version of the RC 350 sliding around wasn't really a big hit among Autoblog readers, with a pretty miserable 13 down-votes as of this writing, compared to the winning Nissan spot with 52 up-votes. The Japanese luxury brand doesn't need to feel blue about the results, though, because in at least one metric the commercial ranks as the most popular of the night. According to Adweek analyzing figures from Kelley Blue Book, the Lexus coupe saw an astounding 1,820-percent increase in searches on the auto pricing site, more than any other vehicle advertised during the game. Viewers were apparently intrigued by the BMW i3 because the EV came in second place with a 1,131-percent jump. Third place went to the Mercedes-AMG GT with a 950-percent boost from its whimsical ad. The lowest growth for the night was from Toyota with a 20-percent upswing for the Camry. In terms of brand searches, the Kia James Bond-inspired spot brought a 68-percent increase in searches to KBB's website, according to Adweek. Dodge scored a close second with a 62-percent bump, and Fiat's humorous ad apparently resonated enough for third place and a 52-percent jump in searches. Despite the RC 350's popularity, Lexus actually ended up at the bottom of the list with just 6 percent more visitors looking for the company. To explain the weird discrepancy, a Kelley Blue Book analyst explained to Adweek that visitors came to the site specifically looking for the RC 350 and to a lesser extent the NX, which saw a 48-percent jump in queries, but that interest didn't extend to the whole brand. Related Video: News Source: Adweek Marketing/Advertising Lexus Coupe Performance Videos lexus rc lexus rc 350

2019 Lexus ES gets new F Sport trim, Amazon Alexa and Apple CarPlay

"Alexa," I say out loud. A chime goes off in the all-new 2019 Lexus ES acknowledging the wake word. I ask what the weather is going to be like tomorrow, and after a brief pause, the voice made famous from Amazon's Super Bowl campaign replies, informing me of the cloud conditions and the temperatures for the next day based on my current GPS location. Although the ability to order paper towels from the comfort of a car wasn't quite ready for prime time (I tried), the future is nigh. While Lexus was unveiling the seventh-generation ES on the global stage that is the Beijing Motor Show, simultaneously in Los Angeles, a more intimate gathering of journalists was held and the wraps were pulled off an ES 350 and the ES F Sport. Not present was the ES 300h hybrid variant. In all, 2,000 components are either new or have been revised on the 2019 ES, which utilizes the larger GA-K chassis variation of Toyota's new global TNGA platform. Utilized on the 2018 Toyota Camry and 2019 Avalon, it's the first time the luxury brand has put the new front-wheel-drive platform to use. Standing 2.6 inches longer, 0.2 inches lower, 1.8 inches wider with wider tracks (0.4-inch front, 1.5 inch rear), and having a 2-inch longer wheelbase than the model it replaces, Lexus says the dimensions have been stretched to improve handling(for some reference, you can see how the similarly sized new Avalon compares to the last-generation ES). Another benefit is rear seat legroom, which is actually greater than that of the flagship LS sedan. All new ES models will roll out of Toyota's Kentucky plant with aluminum hoods and front fenders, and high-tensile steel to save on weight. Thanks to efforts such as those, the preliminary curb weight for the new, larger ES 350 is 3,649 pounds, a 78-pound increase from the current. The ES models on display both employ a new 8-speed automatic transmission mated to the same 3.5-liter V6 found in the Camry and Avalon. In the ES it produces 302 hp and 267 lb-ft of torque, a jump in 34 hp and 19 lb-ft of torque from the current ES 350. Preliminary fuel economy figures are 26 mpg combined (22 city / 33 highway), a bump up from 24 combined (21 city / 30 highway). The ES 300h will also share its hybrid powertrain with the Avalon, consisting of a 2.5-liter four-cylinder aided by two electric motors (one for propulsion and another that serves as a motor generator). The current ES only has one electric motor. Total system output is 215 horsepower.