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2018 Lexus LC 500 Prototype First Drive

Chief executives aren't normally as candid as Akio Toyoda was last week. At the launch of hot new Lexus LC 500 coupe at the Detroit Auto Show, the chief executive of Lexus and Toyota and grandson of the company's founder, said that he'd received letters telling him that his Lexus luxury brand cars were dull and boring and that he agreed. "I took them to heart," said this tiny and forceful boss, "and I'm ensuring that the word 'boring' and 'Lexus' will never occupy the same sentence ever again." But boring has been an ongoing problem for Lexus. And for the last year I've been involved in trying to help solve it. Let me explain. Akio has made his extraordinary "Lexus is Boring" speech before. That was five years ago on the windswept golf courses at the Pebble-Beach Concourse d'Elegance at the launch of the fourth-generation GS sedan. With its new-look spindle grille, basking-shark air intakes, and razor-edged curves, GS was the first of the new-look Lexus models, but Akio still wasn't happy. In 2011, after 11 consecutive years of premium market leadership in America, Lexus had lost it to the Germans. Mercedes-Benz, BMW, and Audi didn't just build better looking cars, but more interesting and more fun-to-drive cars. "We're not just making a coupe, we're creating a new generation of Lexus." Lexus' shtick of reliability, immaculate-quality, hybrid gas-efficiency, golf-bag trunk optimization, and specification-adjusted value didn't cut it anymore. Akio, a keen race driver and petrolhead enthusiast, knew his cars needed a dynamic shot in the arm and a smoldering love affair with right-brain desirability. In short, he wanted Lexus engineers to build a car to bring a smile to drivers' faces. A tall order, then. And one which Koji Sato, deputy chief engineer on the LC had to consider carefully. As he says: "Akio's Pebble Beach speech was the starting point; we're not just making a coupe, we're creating a new generation of Lexus." With such a brief, and Akio's legendary peppery opinions in mind, Sato came up with a radical idea. Reckoning that sometime in-house teams can look so much in-house that they become blinkered, he decided he needed to open things up and recruit a team of outsiders. So, for the last year I, along with a small team of hand-picked journalists, race drivers, and keen-driving dealers, have been part of Sato-san's 'irregular army'. Why me? It's a good question.

A car writer's year in new vehicles [w/video]

Christmas is only a week away. The New Year is just around the corner. As 2014 draws to a close, I'm not the only one taking stock of the year that's we're almost shut of. Depending on who you are or what you do, the end of the year can bring to mind tax bills, school semesters or scheduling dental appointments. For me, for the last eight or nine years, at least a small part of this transitory time is occupied with recalling the cars I've driven over the preceding 12 months. Since I started writing about and reviewing cars in 2006, I've done an uneven job of tracking every vehicle I've been in, each year. Last year I made a resolution to be better about it, and the result is a spreadsheet with model names, dates, notes and some basic facts and figures. Armed with this basic data and a yen for year-end stories, I figured it would be interesting to parse the figures and quantify my year in cars in a way I'd never done before. The results are, well, they're a little bizarre, honestly. And I think they'll affect how I approach this gig in 2015. {C} My tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015 it'll be as high as 73. Let me give you a tiny bit of background about how automotive journalists typically get cars to test. There are basically two pools of vehicles I drive on a regular basis: media fleet vehicles and those available on "first drive" programs. The latter group is pretty self-explanatory. Journalists are gathered in one location (sometimes local, sometimes far-flung) with a new model(s), there's usually a day of driving, then we report back to you with our impressions. Media fleet vehicles are different. These are distributed to publications and individual journalists far and wide, and the test period goes from a few days to a week or more. Whereas first drives almost always result in a piece of review content, fleet loans only sometimes do. Other times they serve to give context about brands, segments, technology and the like, to editors and writers. So, adding up the loans I've had out of the press fleet and things I've driven at events, my tally for the year is 68 cars, as of this writing. Before the calendar flips to 2015, it'll be as high as 73. At one of the buff books like Car and Driver or Motor Trend, reviewers might rotate through five cars a week, or more. I know that number sounds high, but as best I can tell, it's pretty average for the full-time professionals in this business.

See the resemblance? This sneaker is inspired by the 2021 Lexus IS

We can all rest easy at night, now that one of the world's great questions — What would a Lexus IS look like if it were a shoe? — has been answered. Lexus has collaborated with streetwear brand RTFKT to make a sneaker inspired by the 2021 Lexus IS. The project is part of a Lexus campaign called "All In" that celebrates people who are passionate about their craft. For the cynical, you can read this as a campaign that uses influencers in non-automotive fields to put the IS in front of a new audience and attract younger customers to the Lexus brand.   RTFKT calls themselves the first sneaker company to spring from the world of gaming. Their footwear leans towards the fanciful and futuristic styles typically found in video games, and a quick glance at their website presents the shoes as digital items of varying rarity that you might find in a game. RTFKT's creative director Chris Le said, “We wanted to make sure when the audience looks at the sneaker they instantly know it is the IS.” We're not so sure about that, though. If it weren't for the Lexus F Sport logo on the side, Lexus badge on the Velcro strap and the model name embossed across on the back, we'd have a hard time guessing it had anything to do with a now-472 hp Japanese sports sedan. RTFKT explains that certain design elements inspired by the car. The chunky sole in black evolved from a tire, for example. The front of the shoe is said to be a version of Lexus's trademark spindle grille (though we're not really seeing it). A 3D-printed carbon fiber-pattern "spoiler" on the back of the sneaker gets closer to the Lexus's actual decklid wing.  The sneaker's sides use the Black NuLuxe material of the car's interior with light gray stitching from the seats. The middle silver stripe was "inspired by the details of the headlights," though given the "L" shape of the "L" DRLs on past Lexus IS sedans we're surprised the collab isn't with Nike. To be fair, the new IS's DRL integration is much more pleasant to look at. Lastly, the Grecian Water blue color, one of the signature paints on the new IS, features throughout the shoe. “All the intricate design elements come together, and at a first glance itÂ’s a neckbreaker,” said RTFKT CEO Steven Zaptio. We are probably in no place to comment the veracity of that statement, but then neither is anyone else. As it turns out, no one will ever wear it, because it's a one-off that will never go on sale. Related Video: This content is hosted by a third party.